BREA, Calif., Dec. 4, 2014 (GLOBE NEWSWIRE) -- As the holiday season begins, Avanzar Sales and Distribution, recently acquired by Level 5 Beverage Company, Inc. through its parent company Minerco Resources, Inc. (OTC:MINE), announces major inroads to growth and expansion. These include: expansion in the company's account coverage, new deals with Stater Bros., Walmart and Winco, as well as an exclusive deal with Arizona-based Shadow Beverage.
"Avanzar has proven to be a wise investment for Minerco, and we are very enthused about their progress," said V. Scott Vanis, Minerco's Chairman and CEO. "The major gains in sales and revenue that Avanzar has shown in the last 60 days of our partnership promise a significant impact, once the Avanzar audit is completed, on top line revenues for Minerco and its shareholders in 2015."
As a result of Avanzar's efforts, new placements and orders were received for Popcornopolis Gourmet Popcorn at 17 Winco locations in Southern California. Stater Bros. have also signed a new deal with Avanzar to distribute Popcornopolis in 119 of their Southern California locations. The company also procured deals to supply Natural Cabana Lemonade to Southern California Walmart locations.
VitaminFIZZ sales continue to increase as the brand captures significantly more market share in Southern California, including the addition of approximately 15 more Walgreens locations. With the growing market share of VitaminFIZZ and Avanzar's proven relationships, Avanzar expects VitaminFIZZ to expand exponentially, both in sales and major chain placement, in 2015.
"We have long known the potential of our sales and distribution model and it is quite exciting to see the accelerated advancement of that model largely due to our partnership with Level 5 and Minerco," said Avanzar President, Mr. Bill Juarez. "We have had some great results in the past 60 days and we see huge potential for future revenue opportunities presented by our incredible portfolio of products as well as the continued build out of our retail base in Southern California and our anticipated expansion into additional key markets."
In an expanded relationship with Shadow Beverage and Snacks (www.shadowbev.com), Avanzar will be the exclusive Southern California distributor for the protein drinks Mix1 and WheyUp. WheyUP is a unique blend of whey protein plus an energy formula of caffeine and b-vitamins designed as a pre-workout drink. Mix1 is a functional drink with the perfect mix of protein and nutrients to fit a busy life and schedule. These products are part of Shadow Beverage's portfolio of nutritional and functional products in the beverage and snack industry that also includes No Fear Energy, MOR Beverages and Hungry McGee meat snacks.
Avanzar increased its account coverage in San Diego by 25% in the month of November. The company expects to see a swift increase in sales in the San Diego market over the next 60 days.
To better serve its growing list of customers, the company has completed installation of the Encompass (www.encompass8.com) all-in-one software for direct store delivery beverage distributors. The Encompass system is the fastest-growing route accounting software for beer and beverage distributors and is widely used by some of the largest distributors in the world.
About Avanzar
Headquartered in Brea, California, Avanzar Sales and Distribution specializes in working with early-stage, fast moving consumer brands to develop and implement sales and distribution strategies. The Company operates a full service brokerage which includes account management, trade development and logistics services as well as in-house DSD operations throughout Southern California. Avanzar distributes products to some of the most trusted retailers in the United States, including Kroger, Albertsons, HEB, Golub (Price Chopper), Whole Foods, Walgreens, 7-Eleven, Tesoro, Circle K, Chevron, Kmart, Gelson's, Stater Bros. and Winco. www.avanzarsales.com
About Minerco
Minerco Resources, Inc. (OTC:MINE) is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™, The Herbal Collection™ and LEVEL 5®. www.minercoresources.com.
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.