FairWinds Partners and BrandShield(R) Partner to Provide Online Brand Protection

Brands to Benefit From Expert Consulting Based on New Technology


WASHINGTON, Dec. 5, 2014 (GLOBE NEWSWIRE) -- Strategic consulting firm FairWinds Partners, based in Washington, D.C., has formally entered into a partnership agreement with the business intelligence software provider BrandShield®.

As a result of the partnership, clients receiving highly customized trademark protection recommendations through the FairWinds Advisory Brief (FAB) will also have the opportunity to receive critical trademark infringement data generated by BrandShield's® proprietary technology.

"We are proud to partner with BrandShield® – not only because Brandshield® technology is unique and powerful, but because together we give brands an even better chance of protecting valuable trademarks without wasting valuable resources and budget," explained FairWinds CEO Nao Matsukata.

Yoav Keren, BrandShield's® CEO said: "We are happy to partner with such a prestigious company as FairWinds Partners. We believe that the combination of BrandShield's technology and FairWinds' professional services will provide the strongest global brand protection solution available in the industry."

BrandShield®, based in Ramat-Hasharon, Israel, developed and owns proprietary technology that provides deep content analysis and can identify behavior not visible to the naked eye.  FairWinds consultants will incorporate BrandShield® data when researching, developing, and producing the FAB for clients.

The FAB is a concise and actionable report delivered to clients on a monthly basis. With the FAB, time-strapped corporate professionals are able to quickly differentiate between the most harmful online trademark infringements and the lesser infringements to be monitored by the FairWinds consultant. FairWinds has produced the FAB provided for its corporate clients on a monthly basis for nearly a decade.


            

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