NEW YORK, Dec. 8, 2014 (GLOBE NEWSWIRE) -- The Business Marketing Association of New York City (www.bmanyc.org) today announced that it is hosting a private fundraiser on December 9th in support of Year Up (www.yearup.org), a 501c-3 charity that closes the "opportunity divide" for urban young adults by providing them with the skills, experience and support that will empower them to reach their potential through professional careers and higher education. The event will be held at Lightbox, Manhattan's premier interactive digital arts space (www.lightbx.org).
Bruce Rogers, BMA NYC President and Chief Insights Officer of Forbes, explains, "As an organization devoted to business-to-business marketing, the BMA is happy to help young talent succeed in the marketplace, and we admire what Year Up has been able to accomplish. We are grateful to the sponsors of this event – global strategic branding firm Siegel+Gale, business growth incubators Scale This® and public relations firm Edelman – for their financial support of this important initiative."
Marketing executives from American Express, Bionic, Bloomberg Radio, Digitas, General Electric, Google, Gyro, Henry Schein, Hiscox, LinkedIn, Ogilvy, PJA Advertising & Marketing, Stein IAS, Sullivan NYC, The Wall Street Journal and other major brands are registered to attend.
A division of the Association of National Advertisers, the New York chapter of the Business Marketing Association provides B2B-centric marketers a like-minded community of New York-area business professionals the opportunity to network, exchange ideas, and learn from experienced experts. The community comprises a spectrum of marketing and communications disciplines, working with – and for – companies operating in complex industries. They are today's B2B "movers and shakers" and tomorrow's stars in the fields of advertising, marketing management, research and data analysis, media relations, social media, direct marketing, product management, channel management and more.
CONTACT:For information on membership in the BMA NYC, please contact Executive Director Ned Clausen at clausenandpartners@msn.com.
For information on Year Up, please contact Christine Downes at cdownes@yearup.org.