BETHESDA, Md., Dec. 23, 2014 (GLOBE NEWSWIRE) -- BeMyDD (Be My Designated Driver), the nation's largest designated driver service, announced today that it has partnered with Brown-Forman's Jack Daniel's Tennessee Whiskey brand and the Montgomery County, Maryland, Department of Liquor Control to support a holiday "Keeping It Safe" designated driver program.
As part of the program, BeMyDD will be placing point of purchase displays in all liquor stores in Montgomery County containing free promotional cards with a redeemable code entitling new users of the BeMyDD service to US$20 off of their first reservation.
"We want to show our support for the Keeping It Safe campaign by doing something to make the roads safer," said Arthur Simanovsky, president and CEO of BeMyDD. "We've discounted our designated driver service to encourage people to have fun this holiday season, but in a socially responsible way."
With drunk driving statistics significantly higher during the holidays—the U.S. National Institute on Alcohol Abuse and Alcoholism (NIAAA) reports 40 percent of traffic-related deaths during Christmas and New Year's involve drunk drivers—BeMyDD provides a safe, reliable and affordable alternative to getting behind the wheel after a night out. Despite the risks, drinking and driving is still a serious problem. The National Highway Traffic Safety Administration (NHTSA) just announced that while drunk driving deaths decreased from the previous year, 10,076 people died in crashes involving a drunk driver in 2013 – one every 52 minutes.
BeMyDD offers another option to ridesharing services such as Uber and Lyft with a range of affordable services where professional, experienced drivers operate the customer's own vehicle, priced at pre-determined rates free of surge pricing or other surprise fees. All drivers are background screened, interviewed and fully insured up to US$2 million per trip by ByMyDD.
With BeMyDD's Personal Driver Service, a professional driver arrives at client's home, chauffeurs the client anywhere they want go using the client's own car, making multiple stops if necessary. The driver waits in the car and takes client back home when they are ready. Rates for the Personal Driver Service range from US$14-US$19.50 per hour depending on geography. With the Pick-Up Service, a client has driven to a location, but does not want to drive home and contacts BeMyDD. The company dispatches two professional drivers to take the client and their car home. Rates for the Pick-Up Service are US$25 for car pick-up + mileage.
"We believe in producing and promoting our brands responsibly," said Marc Hindorff, Senior Corporate Responsibility Manager at Brown-Forman. "We encourage consumers to plan ahead and arrange for a Designated Driver through BeMyDD and give the gift of a DD to family and friends to enrich their holiday experience. We are proud to partner with Montgomery County and BeMyDD this holiday season to keep our roads safe."
Reservations for a BeMyDD designated driver can be made at BeMyDD.com, by calling +1 (877) U BeMyDD (823 6933) or downloading and using the BeMyDD mobile app. Additional program information will be available in the Montgomery County Liquor & Wine Stores. Check the County liquor stores map for store locations where discount cards can be obtained.
About BeMyDD
BeMyDD (Be My Designated Driver) is the nation's largest designated driver service currently operating in 76 markets in 31 states. This convenient, safe, reliable and affordable alternative transportation service provides a chauffeur at a discounted rate by driving the customer's automobile. Professional, experienced drivers are fully background screened, interviewed and insured by ByMyDD and wear formal business attire. BeMyDD was founded in 2010 and is headquartered in Cleveland, OH. The company has national partnerships with leading liquor and wine companies such as CÎROC and Brown-Forman to promote social responsibility. To schedule a professional driver, go to BeMyDD.com, call +1 (877) U BeMyDD (823 6933), or download the mobile app. To learn more, visit www.BeMyDD.com and follow us on Facebook; LinkedIn; Google+; YouTube and Twitter.
Contact:
Michael E. Donner
EVP, Chief Marketing Officer
mdonner@BeMyDD.com
+1 (877) 823 6933
A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=29773
