Pricer presents new solutions to retail challenges

Pricer, the global leader in shelf-edge digital solutions, announced new
solutions based on breakthrough enabling technologies, enhancing its intelligent
store platform.

Nasdaq listed Pricer on Sunday presented its new offering at the US retail trade
fair the National Retail Federation's (NRF) Annual Convention and Expo 2015 in
New York.

Pricer, the global leader in shelf-edge digital solutions, announced at NRF new
solutions based on breakthrough enabling technologies, enhancing its intelligent
store platform. These enhancements are unique, enabling critical in-store
solutions such as planogram compliance and order preparation for Click &
Collect.

In-store positioning of products and customers, real-time information at the
shelf edge and SmartFlash, a unique wireless tag feature to draw attention to a
specific product, all are now enabled in the new Pricer platform.

“Our platform is already installed in over 13,000 stores of the leading
retailers worldwide,” says Jonas Vestin, CEO at Pricer. “We understand the
evolving challenges of our clients, and know the answer lies in innovative
digital retail solutions. Our electronic shelf label platform meets this need by
providing the infrastructure that supports the in-store digital transformation –
from price management and operational optimisation, to shopper personalisation.”

The new platform already drives the mobile retail application of one of the
largest retailers in the world. Shoppers are guided throughout the store by
Pricer’s indoor navigation as they complete their shopping lists, increasing
customer satisfaction and loyalty.

“We are proud of these innovations coming from our PricerLAB and joint efforts
with key partners to address the interconnecting needs.” says Nils Hulth, VP
R&D. “We have focused on helping shoppers and staff to quickly find the products
they are looking for by combining in-store geolocation, increased planogram
compliance and shop-to-light / task-to-light capabilities at the shelf edge.”

For further information please contact:
Jonas Vestin, CEO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 08:45 hrs CET on
Monday, January 12th, 2015.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com

Pricer AB (publ)
Västra Järnvägsgatan 7
SE-111 64 Stockholm
Sweden

Website: www.pricer.com
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993