Magnus Groth appointed new President and CEO of SCA

SCA’s Board of Directors has appointed Magnus Groth as new President and CEO.
Magnus Groth is today President of SCA’s Business Unit Consumer Goods Europe and
has previously among other things been CEO of a listed company. The appointment
of Magnus Groth is effective March 1.
SCA’s Board announced today the appointment of Magnus Groth as President and CEO
of SCA.  Magnus Groth has worked at SCA since 2011, and his role as President of
the Business Unit Consumer Goods Europe at SCA has given him deep knowledge of
SCA, its customers and consumers as well as their needs. Magnus Groth also has
extensive experience among other things as CEO of the listed company Studsvik.
Magnus Groth has taken an active part in developing SCA into a global leading
hygiene and forest products company with strong brands, fantastic employees and
successful value creation for shareholders and other stakeholders.

The Board finds that Magnus Groth is the right person to continue to develop SCA
in line with the strategy to focus on growth, innovation and efficiency. A key
factor of success in Magnus Groth’s leadership has been to make continuous
improvements for customers and consumers through innovation and cost efficiency.

”It is a great responsibility to lead SCA and I have proudly accepted. I am also
humble to this task. Now we will go from today’s position as a leading global
hygiene and forest products company to continuously develop SCA going forward”,
says Magnus Groth, appointed President and CEO of SCA.

NB
This information is such that SCA must disclose in accordance with the
Securities Markets Act and/or the Financial Instruments Trading Act. The
information was submitted for publication on February 10, 2015, at 18:30 CET.
For additional information please contact:
Johan Karlsson, Vice President Investor Relations, 46 8 788 51 30
Karl Stoltz, Media Relations Manager, 46 8 788 51 55
Joséphine Edwall-Björklund, Senior Vice President Communications
SCA is a leading global hygiene and forest products company. The Group develops
and produces sustainable personal care, tissue and forest products. Sales are
conducted in about 100 countries under many strong brands, including the leading
global brands TENA and Tork, and regional brands, such as Libero, Libresse,
Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest
owner, SCA places considerable emphasis on sustainable forest management. The
Group has about 44,000 employees. Sales in 2013 amounted to approximately SEK
93bn (EUR 10.7bn). SCA was founded in 1929, has its headquarters in Stockholm,
Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit
www.sca.com.