Hasbrouck Heights, NJ, Feb. 12, 2015 (GLOBE NEWSWIRE) -- Demand Gen Report has announced the winners of the fourth annual Killer Content Awards, recognizing organizations that have raised the bar in content marketing strategies and campaigns.
Winners will be honored at an awards ceremony at the Hyatt Regency Gainey Ranch Resort in Scottsdale, AZ during Demand Gen Report's B2B Content2Conversion Conference (Feb 16-18), an educational and networking event focused on helping B2B marketers develop, map and optimize content marketing strategies.
"We've seen significant growth in the number of submissions for The Killer Content Awards. We are proud to honor these innovative campaigns and tactics that drove successful engagement for these best-in-class organizations," said Andrew Gaffney, Editor, Demand Gen Report. "Content clearly has become a competitive differentiator for B2B marketers. Things like white papers, E-books, infographics and interactive assessments can help B2B organizations communicate a specific message to their target audience."
More than 100 nominations were received this year, a 20% increase from last year, and since its inception, the Killer Content Awards SlideShare has received nearly 58,000 views. Four 2015 KCA winners will present at the Content2Conversion conference next week, sharing insights from their successful campaigns. They include:
- GLASSDOOR: Alicia Garibaldi, Senior Content Marketing Manager, Multi Touch Campaign winner
- DELL: Jolene Melancon, Marketing Automation Manager, Nurture Content winner
- EMC: Terri Schmidt, Director, Online Merchandising, Buyer Focused Content winner
- CISION: Jeremy Barlow, Marketing Automation Manager, Influencer Campaign winner
The complete list of 2015 KCA winners includes:
- Seagate: Interactive Campaign
- Offerpop: Multi-Touch Campaign
- Quintiq: Nurture Campaign
- Dell: Nurture Campaign
- Marketo: Measurable ROI
- TopRank Online Marketing: Influencer Campaign
- Trapit: Buyer-Focused Content
- EMC: Buyer Focused Content
- Optum: Multi-Touch Content
- Influitive: Multi-Touch Campaign
- Cision: Influencer Content
- Unitrends: Interactive Content
- Panasonic: Combination of Paid, Earned and Owned Media
- Experian Marketing Services: Measurable ROI
- Microsoft Visual Studio: Buyer-Focused Content
- Glassdoor: Buyer-Focused Content
- Lattice Engines: Buyer-Focused Content
- Penton's Design Engineering & Sourcing Group: Interactive Content
- The Trade Desk: Interactive Content
- SAP & Avnet: Nurture Campaign
A complete report outlining these winning campaigns and their respective best practices will be released during the event.
Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held February 16-18 in Scottsdale, AZ at The Hyatt Regency Gainey Ranch.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a
targeted e-media publication spotlighting the strategies and
solutions that help Business-2-Business (B2B) companies better
align sales, marketing and disparate teams to support growth and
drive revenue. DGR content and news coverage focuses on the sales
and marketing automation tools that enable companies to better
measure and manage multichannel demand generation efforts. Demand
Gen Report is the only information source directly focused on this
rapidly emerging business discipline.