B2X Appoints Eduardo Borges as VP LATAM to Strengthen Presence in the Region

SAN FRANCISCO, CA and MUNICH, GERMANY--(Marketwired - Feb 12, 2015) - B2X, the leading provider of customer care for smartphones, announced today that it has appointed Eduardo Borges as Vice President of Operations in Latin America. An experienced senior leader in the region, Borges will focus on strengthening B2X's local presence through the management of local and global client relationships and the continued development of the company's services and global technology platform. Borges will report into Thomas Berlemann, B2X's CEO, and work closely with the rest of the global leadership team.

"Given our goal of global expansion into dynamic emerging markets, Latin America has become one of our top priorities for building our business," said Thomas Berlemann. "Eduardo's extensive experience with top OEMs and service providers in one of the industry's most rapidly growing markets will be instrumental in establishing lasting visibility in Latin America and nurturing existing relationships with our customers there."

With in-depth market knowledge of the Latin American mobile landscape, Borges has nearly 15 years of experience in aftersales and customer services. Prior to joining B2X, Borges was Director of Customer Services in Latin America for Brightstar Corporation, where he managed repair and reverse logistics operations for the biggest carriers in Latin America. In his time with Brightstar, Borges oversaw operations for more than 4,370 stores and 246 service points in Latin America. Prior to his role at Brightstar, Borges was involved with aftersales and customer services with major telecom players Sony Ericsson Mobile Communication and Ericsson Telecommunications.

"B2X's approach to customer care completely refocuses the priorities of the mobile industry to support the customer at every stage of device ownership," said Borges. "I look forward to joining a company that is bringing technology based, high-quality services to one of the most rapidly growing markets in the industry."

About B2X Care Solutions
B2X is the leading technology provider of customer care services for smartphone devices to manufacturers. The company's Smart Service Platform consists of cloud based technology for improving customer care and best practice service delivery processes to ensure consistency and quality across service operations, supported by a global organization of highly experienced staff and a trusted and reliable operational fulfillment partner network. B2X helps clients improve efficiency, save costs and increase customer satisfaction and that is why it is the preferred partner for smartphone manufacturers worldwide. For additional information, visit www.b2x.com, B2X Twitter, B2X LinkedIn, Gartner Cool Vendor 2014 - B2X.