Pricer Welcomes a New Global Team Member to the Marketing Team

Pricer has appointed Nazneen Ayaz as Global Communications Manager – she started
on February 2, 2015. With this new recruitment, the marketing team is being
strengthened to improve, enhance and intensify Pricer’s communication with the
market.
Nazneen Ayaz will work out of the Pricer Stockholm headquarters. She brings over
ten years of experience working as a Communications Manager, Marcom Manager,
Product Marketing Manager, Communications Consultant and Journalist. Her latest
positions have been with the medical technology company Gambro AB and the high
technology company Anoto AB.

Nazneen has a Bachelor’s degree in International Business from the University of
Uppsala and a Postgraduate degree in Journalism from the University of
Stockholm.

For further information, please contact:
Jonas Vestin, CEO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 14:30 hrs CET on
Monday, February 16th, 2015.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com