HOUSTON, Feb. 17, 2015 (GLOBE NEWSWIRE) -- Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTC:MINE), has retained Spartan Distribution and initiated delivery of VitaminFIZZ® to the Las Vegas market. Currently, the sleek 17 ounce bottles are available in select prime locations in Las Vegas with a planned market test to include approximately 500 accounts in 2015.
Las Vegas is the third major market for VitaminFIZZ. The New York City and Southern California markets have proven the viability, and now the success, of the VitaminFIZZ brand. The enhanced sparkling water is now available in over 1,000 locations including major retailers like Walgreens, Kmart in Southern California and Gristedes Supermarkets in New York. Consumers can quickly find their closest VitaminFIZZ location at www.vitamin-fizz.com/stores.html. Consumers can also purchase all six flavors on Amazon.com.
"The Las Vegas market is very quick to adopt healthier alternatives to sugar-laden sodas and extreme caffeine energy drinks," said Spartan Distribution President, Greg Friedman. "VitaminFIZZ will be a great addition to our portfolio and we look forward to growing this emerging brand in the Vegas market."
Spartan's strategy will initially focus on high volume convenience store locations in the Las Vegas Metro area. Sales teams will also emphasize targeting popular retail franchises, casinos, hotels, restaurants, golf clubs, bars, schools, hospitals, gyms and universities.
"Las Vegas is a great market for VitaminFIZZ and a natural expansion both in geography and demographics," said V. Scott Vanis, Minerco's Chairman and CEO. "Spartan Distribution's innovative and fast moving approach perfectly complements our philosophy and we are thrilled to welcome Mr. Friedman and Spartan to the Fizz family."
About Spartan Distribution
Featuring state of the art technology, Spartan Distribution has the newest warehouse facility in Nevada for beverage and other Fast Moving Consumer Goods (FMCG). Spartan provides quality brands and the highest level of efficiency with a paperless workflow for selection, scheduling, invoicing and order confirmation. Additional services include merchandise assistance, promotional coordination, new product launches and 24-hour fulfillment. Spartan Distribution also provides a dedicated sales force that provides regular contact at store level.
While the name may be new in Las Vegas, Spartan's leadership has over 50 years of combined regional experience. Furthermore, they are backed by its sister company, Spartan Truck Hire & Logistics - one of the largest privately owned transport and distribution companies in South Africa.
About VitaminFIZZ®
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. Awaken your taste buds. Now that's refreshing. VitaminFIZZ comes in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. Learn more and sign up for contest offerings at:
www.facebook.com/drinkvitaminfizz
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE), is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Minerco - Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™ and The Herbal Collection™. www.minercoresources.com
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.