HOUSTON, March 2, 2015 (GLOBE NEWSWIRE) -- Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTC:MINE), announces its functional sparkling water line, VitaminFIZZ®, has completed the market tests in both Walgreens and Kmart, two of the product's key accounts in Southern California. Based on sales performance and customer demand, VitaminFIZZ programming and placement in the two retail giants has been extended throughout 2015.
The extended programming and permanent placement includes the approval of a VitaminFIZZ promotional calendar for the remainder of 2015. This "proof of concept" follows a hugely successful test market period with these demanding key accounts. Since opening these key accounts, Avanzar, the Southern California distributor for VitaminFIZZ, has delivered over 20,015 cases (more than 240,000 bottles) of VitaminFIZZ into the approximately 300 participating Walgreens and Kmart locations in Southern California.
"Going from initial test placement to full-time placement in just a few short months is undeniably our proof of marketplace success," says V. Scott Vanis, Minerco's Chairman and CEO. "Southern Californians are choosing VitaminFIZZ as their healthier beverage option. Our key accounts have recognized the success of our flagship product, and we are excited they have decided to expand the relationship beyond the initial test into a long term relationship. This quantitative success provides us with verifiable data to start approaching more retailers in more geographic markets."
VitaminFIZZ recently ran promotions in all of its Southern California key account locations. These promotions included radio advertising, out-of-home, targeted database marketing and in-store sampling. VitaminFIZZ was featured in the "Ryan's Buyin'" segment on the Ryan Seacrest Radio Show, which airs weekday mornings in Los Angeles.
Currently, VitaminFIZZ, the only sparkling water that offers 100% of the Recommended Daily Intake of Vitamin B3, B5, B6, B12 and Vitamin C, can be found in over 1,050 locations within the Southern California, NYC metro and Las Vegas markets as well as online at Amazon.com. Store locations are updated regularly at www.vitamin-fizz.com/stores.html.
About VitaminFIZZ®
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. Awaken your taste buds. Now that's refreshing. VitaminFIZZ comes in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. Learn more and sign up for contest offerings at:
www.facebook.com/drinkvitaminfizz
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE), is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™ and The Herbal Collection™. www.minercoresources.com.
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.