Cellucor Joins Forces with Tough Mudder as the Official Global Energy and Dietary Supplement Sponsor

NEW YORK, March 12, 2015 (GLOBE NEWSWIRE) -- Sports nutrition brand, Cellucor, has officially kicked off its sponsorship with the always-muddy military style challenge, Tough Mudder. Cellucor is the Global Energy & Dietary Supplement Sponsor, and the Presenting Sponsor of the World's Toughest Mudder.

As the Global Energy & Dietary Supplement Sponsor, Cellucor will support Mudders with supplements for endurance and hydration. Cellucor will offer C4 On the Go, a ready to drink energy supplement, to Mudders before they tackle the course. The brand will also have two hydration stations on the course to provide participants with the performance and recovery amino supplement, Alpha Amino.

Tough Mudder is designed to test strength, stamina, mental toughness, and teamwork. With obstacles like "Electroshock Therapy^®," "Cry Baby," "Everest," and the Cellucor sponsored obstacle, the "Arctic Enema," Mudders must stay energized and hydrated throughout the event.

"We're thrilled to be a part of the Tough Mudder experience," said Adam Kossoff, Cellucor's Head of Marketing. "With C4 On the Go and Alpha Amino, we're ready to help Mudder Nation power through 'probably the toughest event on the planet'!"

In addition to providing Mudders with supplements, Cellucor will hold a dynamic "Warm-Up Experience" at every event in North America to help Mudders prepare for the 10-12 mile course.

"We want to deliver the ultimate experience for Mudder Nation this season. We are eager to support Mudders from start to finish," continued Kossoff.

When Mudders cross the finish line, Cellucor will award them with finisher towels to commemorate the event and product samples to support Mudders in their future training endeavors.
 
For more information on Cellucor, please visit www.cellucor.com
 
For more information on Tough Mudder, please visit www.toughmudder.com
 
About Cellucor

Cellucor is a premium sports nutrition and lifestyle brand that has built its reputation on getting results. Cellucor offers a range of supplements for muscle growth, weight loss, performance and recovery. Cellucor's mission is to create and inspire, by providing high-quality products and knowledge to help people achieve their fitness goals.