Mspark Wins CIO Impact Award From Frost & Sullivan for Innovative Profitability Model

HELENA, AL--(Marketwired - March 17, 2015) - Mspark, a results-oriented direct mail and marketing services company with the proven ability to deliver measurable results and positive ROI across rural America, today announced that it has received a Frost & Sullivan 2015 CIO Impact Award, which honors enterprise teams and individuals who are enabling new, breakthrough business models and strategies through the innovative use of transformative technologies. Mspark won the award for its new Profitability Model in the "Advanced Analytics and Big Data" award category and received recognition at the recent gala event in San Francisco, Calif., in association with the 3^rd Annual ConNEXTions 2015: A Frost & Sullivan Executive MindXchange.

The Mspark Profitability Model enables the company to holistically analyze profitability across individual and aggregated data sets utilizing multiple dimensions to facilitate decision-making and improve outcomes and strategy at all levels of the business.

"We are extremely proud to have received this award from such a highly respected group as Frost & Sullivan," said Shannon A. Johnston, chief information officer at Mspark. "In addition to validating the importance of the project as a whole, it speaks to the expertise and dedication of our entire IT team. We look forward to realizing the many benefits of this Profitability Model for many years to come."

About Mspark
Mspark, a privately held, national provider of shared mail services, has partnered with clients to deliver reliable advertising solutions since 1988. The Company's business success stems from a simple premise -- to provide measureable results and a solid return on the customer's marketing investment. Mspark is uniquely positioned with access to more than 22 million U.S. households in 27 states and 550+ markets, and its 98% household penetration in rural/non-metro geographies is unsurpassed by any other direct mail and marketing services company. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit www.mspark.com.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

• The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation, including research, analysis, strategy, vision, innovation and implementation.
• The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. http://www.frost.com