BERKELEY, Calif., March 17, 2015 (GLOBE NEWSWIRE) -- FlexPower Inc. (OTCMKTS:FLXP) ("The Company"), a California consumer products corporation that makes and markets innovative pain relief products that address the growing needs of the athletic community and baby boomers, is welcoming the public into their distribution plans for the remainder of 2015. The Company will be launching the re-brand as well as furthering their marketing and distribution strategies for their products.
The main focus of this coming year will be to increase sales with current accounts which include the Vitamin Shoppe, Amazon.com, medical supply companies and other distributors. The Company will increase its marketing efforts to these customers through sampling, advertising and other promotional programs. This will further the presence of the product in these channels and bring in new and previous consumers. The Company is also looking to push their products into new venues, with the help of new distribution partners.
FlexPower's main projection of growth will be a result of adding new distribution partners including a major sporting good retailer and drug and pharmacy retailer. Also In addition to vitaminshoppe.com, amazon.com and soccer.com, FlexPower has added to its online presence this year and can now be found on walmart.com, sears.com, bodybuilding.com and other websites.
FlexPower is also looking to grow in sales to institutions, which will include professional, collegiate, and high school sports teams; as well as to healthcare professionals including doctors, physical therapists, chiropractors, and massage therapists. FlexPower will focus on athletic departments including over 29,000 institutions, each representing hundreds of student athletes each, and over 1,000 professional sports teams. FlexPower realizes that there are over 250 million Americans age seven and up who participate in sports or athletic activity, and 76 million baby boomers, all looking for a new topical product for before, during, and after activity relief.
The Company is also gearing up for a targeted online marketing campaign, which will include free trial offers and continuity programs. This campaign will give way to boost both sales and awareness of FlexPower's products.
About FlexPower, Inc.
FlexPower, Inc manufactures and markets superior performance healthcare products utilizing unique delivery systems. For targeted pain relief directly at the source, FlexPower Performance & Recovery Cream penetrates deeply and quickly to deliver active ingredients for muscles and joints to help world-class athletes cope with the aches and pains that come with strenuous workout and activity. FlexPower is commonly used before activity for warm-up and performance, and after activity for recovery from aches and pains of muscles and joints and arthritis. Whether you are a world-class athlete, enjoy an active lifestyle, or suffer from muscle, joint, or Arthritis pain, FlexPower can help you get through your day pain free. For further information, please visit www.flexpower.com.
Forward-Looking Statements
This document includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements about the plans, objectives, expectations and intentions of FLXP and FlexPower. These statements are based on the current expectations and beliefs of FLXP and FlexPower's Management and may be subject to uncertainty and changes in circumstances. FLXP and FlexPower Management caution readers that any forward-looking information is not a guarantee of future performance and that actual results may vary materially from those expressed or implied by the statements herein, or by changes in economic, business, competitive, technological, strategic and/or regulatory factors. FLXP and FlexPower are under no obligation to, and expressly disclaim any obligation to update or alter these forward-looking statements, whether as a result of new information, future events, or otherwise.