Addictive Mobility Launches Mobile In-App Retargeting

TORONTO, ON--(Marketwired - March 23, 2015) - Addictive Mobility, a leading mobile in-app ad-tech platform, launches its in-app retargeting product for Brands. This product will allow Brands, who have invested heavily in developing their mobile app strategy, to now extend their audience reach beyond their mobile application without an embedded SDK.

"With the rapid growth of mobile commerce, Advertisers have now understood the value of building out a strong mobile app platform. App-retargeting allows these advertisers to engage their audience outside the parameters of their mobile application in a non-intrusive manner," explained Naveed Ahmad, CEO of Addictive Mobility.

"Advertisers initially spent significant marketing dollars to have customers download their app. Now the strategy for these Brands is to remain relevant with their consumers while competing with the wide range of other mobile apps on an individual's smartphone or tablet. By combining Advertiser's CRM data with our retargeting technology, we are able to engage the Brand's audience with a more customized and timely message regardless of what mobile app they are on," expanded Naveed.

Although the strategy of retargeting on digital is similar to in-app retargeting, it is critical to understand that technical execution behind in-app retargeting is dramatically different than online or mobile web who are still leveraging cookie based tracking.

About Addictive Mobility:

Addictive Mobility is a Mobile In-App technology platform that focuses on Brand awareness, Brand uplift and Brand Engagement. Addictive is headquartered out of Toronto Canada with global offices in London, UK and Dubai.