SAN JOSE, CA--(Marketwired - Mar 24, 2015) - Bill Gajda joined the Advisory Board of Danal, Inc. to lend his expertise and guidance on the fast growing Mobile Identity and Authentication market. As the current SVP and Global head of Partnerships and Innovation at Visa, Inc., Bill has a rich history in payments and working in the wireless Telco industry. Danal will look to Bill for guidance and strategy on how best to grow this segment.
While consumers become mobile-centric, the mobile commerce market remains paused in the pre-smartphone era. Nearly three out of four consumers utilize smartphones for pre-purchase research, yet mobile abandonment rates are high, with a small percentage of retail commerce being performed on mobile devices. Additionally, mobile commerce revenue lost to fraud increased 70% from 2013 to 2014.
Danal is uniquely positioned to address these growing challenges (fraud and abandonment) for eCommerce merchants and financial institutions globally. Danal provides merchants the easiest way to validate and verify customers, since it requires no pre-registration by the end-user.
Danal combines its strong mobile operator relationships and unparalleled deep integrations into these carriers' networks with its patent-pending and proprietary technology to offer best-in-class solutions for enterprises and merchants seeking a seamless, frictionless, secure commerce experience for consumers on mobile devices.
"Bill's knowledge and influence is widely recognized in the industry. Danal is fortunate to have Bill as an advisor while the company continues to lead the way in the Mobile Identity space," said Jim Greenwell, CEO of Danal, Inc.
About Danal
Danal Inc. is the premier provider of carrier-integrated mobile commerce solutions worldwide, enabling the purchase of goods and services on PC, tablet, and mobile phones using their BilltoMobile platform. Danal Inc.'s data services utilize direct connections with Tier-1 Mobile Operators, enabling businesses to reduce input friction, drive sales and reduce fraud. Danal investors include Discover Financial Services, Morgenthaler Group and majority shareholder Danal Co, Ltd., a publicly traded company (KOSDAQ) based in South Korea with offices worldwide.