LINCOLN, Neb., April 9, 2015 (GLOBE NEWSWIRE) -- Less than six months after its acquisition of Digital Assent, National Research Corporation has licensed its award-winning Reputation solution to health systems, which collectively employ more than 25,000 physicians.
National Research Group President Steve Jackson spoke about the early success of the new Reputation business unit.
"We were confident when we acquired Digital Assent that their technology filled an unmet need in the market. I'm amazed, however, at just how fast the market for this offering has materialized," Jackson said. "This 25,000-physician milestone validates National Research as the undisputed market leader in the rapidly growing healthcare transparency market."
The company's Reputation solution enables healthcare organizations to use their existing patient experience survey data to publish independently verified patient ratings and reviews on their website and physician profile pages to answer the call for greater consumer transparency in healthcare. Reported benefits include improved online visibility, increased patient acquisition and retention, and elevated patient experience performance.
"This trend is rapidly gaining momentum in the U.S. healthcare market," explained Andrew Ibbotson, Vice President of the Reputation division and founder of Digital Assent. "One of the reasons we're seeing such rapid adoption is because very little organizational change is required to implement our transparency solution. Hospitals are already collecting large volumes of patient experience survey data. Our software does the hard work of converting the survey results into easily publishable, HIPAA-compliant ratings and comments."
National Research has also developed comprehensive best-practices for implementing a system-wide consumer transparency program and recently enabled one of the most recognized hospital brands in the world to launch the largest healthcare transparency program to date.
"We believe the aggregated patient ratings now featured on our client's provider directory homepage represent the largest collection of ratings ever displayed in Google search results," explained Ibbotson. "Their doctor ratings are based on more than 150,000 verified patient reviews captured during the past 12 months. This is a game-changing innovation for healthcare providers and consumers."
National Research continues to innovate to help clients enjoy a first-mover advantage in the markets they serve. This month, new features were introduced, including the ability to provide consumers with aggregated ratings for groups of physicians to enable service-line, specialty and facility ratings. Providers now also have the ability to post public-facing comments in response to patient reviews. The company plans to roll out new features monthly to remain at the forefront of the rapidly expanding transparency movement.
To learn more, stop by booth #65 at the Healthcare Marketing and Physician Strategies Summit, April 13-15 in Las Vegas, and visit www.nationalresearch.com/reputation.
About National Research Corporation
For more than 30 years, National Research Corporation (NASDAQ: NRCIA and NRCIB) has been at the forefront of patient-centered care. Today the company's focus on empowering customer-centric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents, and other stakeholders.
National Research is dedicated to representing the true voice of patients and other healthcare stakeholders. This integration of cross-continuum metrics and analytics uncovers insights for effective performance improvement, quality measurement, care transitions, and many other factors that impact population health management.
For more information, call 800-388-4264, write to info@nationalresearch.com, or visit www.nationalresearch.com.