Baidu Launches Smart Cloud-Based PC Optimizer Baidu Cleaner

SUNNYVALE, CA--(Marketwired - Apr 20, 2015) - Baidu (NASDAQ: BIDU), the world's leading Chinese search engine and developer of award-winning PC, Web and mobile products, has announced the launch of a new PC program that promises to improve computer performance in a unique new way. The software, called Baidu Cleaner, builds a "junk file" database in the cloud, identifying unused files that are clogging a computer based on its user's behavior, and then integrates data from multiple users to continually improve its junk detection effectiveness.

"Baidu Cleaner is all about finding a smarter way to maintain your computer. We're approaching the perennial problem of a sluggish computer from a 21^st-century mindset," said Pan Jinfeng, product manager of Baidu Cleaner. "There's a lot of potential in harnessing the power of big data and the cloud for PC optimizing, but so far it's been under-utilized. We want to change that."

"By analyzing a huge amount of junk files, Baidu Cleaner can learn to more rapidly -- and accurately -- identify what's slowing down your PC. Over time, it will be able to easily see the nearly invisible patterns of stubborn computer trash, like specific folder names, filename extensions, and even read-write frequency of programs," he said.

The new product, which officially launched on April 13^th, 2015, includes three main functions: Full Clean, Clean Genius, and Tool Box. Full Clean analyzes the most common problem areas where computers accumulate junk, such as the registry, web browser cache and startup items. Clean Genius offers the option for real-time junk detection, including automatic detection of leftover folders and files after uninstalling software, and the detection of new startup items that were added without permission. The Tool Box feature includes a Large File Cleaner, a System Repair tool, a personal WiFi Hotspot tool and more.

Baidu Cleaner is currently available for Windows 8/7/Vista/XP, and has built-in language support for English, Thai and Portuguese. For more information and to download Baidu Cleaner for free, visit the product website at: http://cleaner.baidu.com/en/

About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they are looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.