Addictive Mobility Launches Its Mobile In-App Self Serve Platform, EngageFront(TM)

TORONTO, ON--(Marketwired - April 30, 2015) - Addictive Mobility announced today the launch of EngageFront. The self-service platform allows users to build out custom mobile in-app advertising campaigns. "Mobile has now become the world's first screen, and within mobile, 86% of consumer's time spent is within apps. In the crowded online and cross platform self-service marketplace, we believe EngageFront will stand out as a specialized in-app advertising solution," explains Naveed Ahmad, CEO of Addictive Mobility.

EngageFront is a self-serve platform combining Addictive Mobility's full suite of proprietary tech solutions. The platform leverages the Company's mobile data management platform -- mDMP, Constellation™, its state of the art ad server, and its robust bidding platform. The launch of EngageFront strengthens Addictive Mobility's core competency of developing data driven products within the mobile app ecosystem.

EngageFront was developed and tested in-house by Addictive Mobility's engineering and ad operations teams. The platform offers premium inventory, dynamic creative templates, and comprehensive real-time reporting. EngageFront was designed with three main users in mind: Agencies and Advertisers, Agency Trading Desks, and SME business owners. Its API means that EngageFront can easily integrate with other platforms.

"We believe that our platform will not simply add value to our users, but provides the innovation and specialization required now to navigate the ever evolving digital advertising ecosystem," concluded Naveed.

About Addictive Mobility:
Addictive Mobility is a Canadian based pure mobile ad tech company that is working with many of the Fortune 500 brands. The Company has focused on building a platform that not only delivers brand engagement, lift and awareness, but also provides transparency in the data and the deep insights required for clients to run successful mobile ad campaigns. Addictive Mobility's cutting edge mobile programmatic platform, proprietary optimization techniques, and global inventory analyzes millions of unique users on their mobile devices and reaches them through world class engaging and experiential creative. The Company has offices in Toronto, Vancouver, Dubai and London and can be found on the web at addictivemobility.com.