Seventh Generation Launches Change for Good Diaper Promotion With Whole Foods Market(R) and Baby Buggy(R)

BURLINGTON, VT--(Marketwired - May 4, 2015) - Seventh Generation, a leading household and personal care company, today launched a new promotion in partnership with Whole Foods Market and Baby Buggy^® that will help make every diaper change a "change for good." For every pack of Seventh Generation Free & Clear diapers purchased at Whole Foods Market from May 1 - September 30, 2015, Seventh Generation will donate a pack of newborn or size one diapers to Baby Buggy, a national nonprofit that provides families with children in need across the country with essential gear, clothing, products and services. Baby Buggy will distribute the diapers free of charge to babies in need in local communities across the U.S. The need is great as a 2013 Yale University study found that over a quarter of mothers living below the poverty line (30 percent) reported they could not afford an adequate supply of diapers.

Seventh Generation Free & Clear unbleached diapers are designed to provide premium absorbency and leak protection, without unnecessary, harsh chemicals. The diapers are made without fragrances, petroleum-based lotions or chlorine processing, offering a mindful choice for parents.

"We believe all babies deserve access to safe and healthy products, and we're honored to partner with two organizations that share that same approach," said John Replogle, CEO of Seventh Generation. "When you buy Seventh Generation, you're buying more than just a diaper. You're helping advance the mission of caring today for seven generations of tomorrow."

"Everyone deserves access to gentle, high quality products they need to care for their families -- especially their babies," said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. "Giving back to our local communities is part of Whole Foods Market's DNA and a priority for our shoppers, too, which makes this partnership a great fit."

"Diapers are a critical and basic need. There are no state or federal child safety-net programs that allocate dollars specifically for the purchase of diapers which for a pack cost approximately 1.5 hours working minimum wage for low-income families to afford," said Jessica Seinfeld, Founder and President of the Board of Baby Buggy. "This program is especially impactful to families needing to choose between buying food and buying diapers, and we are so pleased to be making this national distribution to families in need."

Look for the "Buy/Give" sticker on Seventh Generation diapers in your local Whole Foods Market to do your part to make every diaper change a change for the greater good. Share the news using the hashtag #buygive on social media feeds. For more information about the promotion, visit www.seventhgeneration.com/changeforgood.

About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

About Whole Foods Market^®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com) (NASDAQ: WFM) is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 88,000 team members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 18 consecutive years. In fiscal year 2014, the company had sales of more than $14 billion and currently has more than 417 stores in the United States, Canada and the United Kingdom. For more company news and information, please visit media.wfm.com.

About Baby Buggy
Founded by Jessica Seinfeld in 2001, Baby Buggy takes an innovative, child-focused approach to curbing generational poverty. By tying access to critical child gear items to parental enrollment in anti-poverty programs, Baby Buggy provides for the safety and health of a child while parents get the long-term support they need to help lift the family out of poverty. To date, Baby Buggy has provided over 8 million items to more than 139 anti-poverty program sites in 17 markets. Baby Buggy has been rated a 4-Star Charity by Charity Navigator and has received national accreditation from the Better Business Bureau Wise Giving Alliance. In 2014, 90 cents of every dollar donated to Baby Buggy went to programs. For more information, visit www.babybuggy.org.