Treat Your Mom to a Delicious Mother's Day Breakfast in Bed and a Week of Luxury From Instacart and Its Partners

SAN FRANCISCO, CA--(Marketwired - May 4, 2015) -  Instacart (www.instacart.com), the fast-growing grocery delivery service whose Personal Shoppers handpick and deliver items from trusted local stores, partnered with some exciting brands to honor moms this Mother's Day. Instacart, UrbanSitter, OXO and Parachute are offering a luxurious sweepstakes to reward hard-working moms with a special treat.

Instacart is extending the Mother's Day celebration this year to a full week of celebrating mom, so beginning today through Thursday May 7th at 3 P.M. PT, go to http://momsbreakfastinbed.launchrock.com/ to enter to win luxury prizes. One lucky winner will be treated to the ultimate breakfast in bed experience filled with gifts to make mom's life easier.

After a heavenly night's sleep on Luxury Bedding by Parachute, treat mom to a homemade breakfast in bed using OXO's innovative kitchen tools and fresh ingredients delivered by Instacart's Personal Shoppers (who will also stock mom's fridge with groceries for the week). And to top it all off, she'll enjoy an UrbanSitter babysitting gift card to use whenever she'd like some extra "me" time.

One lucky winner will be chosen at random to win the Grand Prize which includes these prizes from Instacart, Parachute, OXO and UrbanSitter:

• Instacart's Personal Shoppers will deliver $50 worth of groceries to mom's doorstep with all of the healthy and delicious ingredients you need to make a tasty breakfast in bed for mom, plus $100 credit to stock her fridge and save her a trip to the grocery store later in the week ($150 retail value).
• Parachute will gift a sheet set, featuring 1 fitted sheet and 2 pillowcases ($149 retail value). Parachute will contact the winner directly via email to inquire about size/fabric/color of sheet set and will ship as soon as the winner responds.
• OXO kitchen tools to help make a delicious Mother's Day brunch in bed: ($122.96 retail value)
• OXO Stainless Steel Mixing Bowl Set
• OXO French Press Coffee Maker - 4 Cup
• OXO Egg Beater
• OXO Mini Flip & Fold Omelet Turner
• Treat Mom to "me time" with a $100 babysitting gift card from UrbanSitter so that she can easily find, schedule, and pay babysitters.

"Busy moms make up one of Instacart's largest customer bases; we've been told that they greatly appreciate the convenience of grocery delivery with fresh ingredients from their favorite local stores delivered directly to their doorstep," said Alison Hillman, Partnerships and Marketing Manager at Instacart. "We are really excited about treating one lucky winner to an amazing night's rest on premium quality bedding by Parachute, fresh grocery ingredients for breakfast delivered by Instacart, incredible breakfast tools to prep a breakfast by OXO, and a credit towards UrbanSitter so they can find, schedule, and pay babysitters."

The winner will be chosen at random by Instacart on May 7, 2015 at 3 p.m. PT. Contest open only to entrants within the Instacart delivery zones. Contest ends 5/7/2015. Please see our Official Rules for more details. By entering the Sweepstakes you agree to receive emails from Instacart, Parachute, OXO, and UrbanSitter. The winner has until May 8th at noon PT to let Instacart know if he/she is accepting the prize. Prizes cannot be delivered to P.O. Boxes.

About Instacart
Instacart allows people to order groceries online by connecting them with a Personal Shopper who handpicks items at customers' local, favorite stores and delivers straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 15 cities across the US and partners with more than 50 grocery retailers, including popular national chains (Whole Foods Market, Costco) as well as local, artisan grocers. By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at www.Instacart.com.