Batiste(TM) Dry Shampoo Broadens Distribution & Expands Product Availability in U.S.

EWING, NJ--(Marketwired - May 5, 2015) - Church & Dwight Co., Inc. announced today that its Batiste™ Dry Shampoo product line is now available at mass retailers nationwide, making it easier than ever for women to preserve their hairstyles between washes. Building on its heritage as the No. 1 dry shampoo in the U.K., the Brand has joined forces with celebrity hairstylist Christine Symonds to show women how Batiste™ Dry Shampoo can enhance hair care routines and allow women to achieve Hollywood-inspired hairstyles with minimal effort.

A go-to hair stylist for many of Hollywood's stars, Symonds has developed seven Batiste™-inspired hairstyle "looks" featuring step-by-step tips that women can easily replicate at home. From a trendy fishtail braid to an effortless bun, each hairstyle is perfect for both daytime and nighttime occasions. Symonds also offers tips for how to use Batiste™ to enhance volume, set pin-curls, create updos and much more.

"As a celebrity hairstylist, I style dozens of Hollywood stars. Whether it's a quick fix or red carpet style, Batiste™ Dry Shampoo helps hair instantly feel clean, smell fresh and look full of body and texture," said Symonds. "It revitalizes hair when I use it on my celebrity clientele, and I want every woman to experience the same refreshed feeling at home."

Batiste™ Dry Shampoo is specially formulated to banish oily roots and revitalize dull, lifeless hair. Simply spray Batiste™ lightly onto your roots, massage in thoroughly with your fingertips and then brush it out. The unique rice starch formula absorbs grease and is light on your hair so it won't weigh it down or leave a heavy residue.

"We are thrilled that U.S. consumers will now be able to easily find Batiste™ Dry Shampoo on shelves at mass retailers nationwide," said Stacey Feldman, Vice President of Marketing, Batiste™ Brand at Church & Dwight, Co., Inc. "We're also incredibly proud to partner with a renowned celebrity hairstylist like Christine Symonds to help women achieve that just-left-the-salon look every day with such ease."

Additional benefits of Batiste™ Dry Shampoo include:

• Time Saving: When you're in a crunch, Batiste™ offers an easy way to refresh your hair that's quicker than the traditional wash, dry, style routine.
• Protecting and extending your hairstyle: Skip a wash and get an extra day or two out of your blowout with a quick spray of Batiste™. Your hair will look and smell as fresh as it did after your shower!
• Post-sweat session touch-ups: Batiste™ Dry Shampoo is a post-workout essential that offers a quick and convenient way to freshen up on-the-go.
• Additional Texture and Volume: Batiste™ can be used as a styling tool for added body, texture and volume, especially when styling updos. 
• Color correcting: Use Batiste™ Hint of Color to cover up roots or stray grays.
• Helps Avoid "Over-shampooing": Too much washing can deplete the hair of its natural oils. Batiste™ offers functional cleansing benefits by absorbing but not stripping the hair of its natural oils. Space out your hair washes and use Batiste™ to keep your hair looking clean.

For more information about Batiste™ Dry Shampoo and retail availability, please visit batistehair.com.

About Batiste™
Batiste™ Dry Shampoo -- the No. 1 dry shampoo in the U.K. -- revitalizes hair, leaving it feeling clean and smelling fresh, so your style lasts longer between washes. Batiste™ Dry Shampoo is available in a variety of scents including Original, Blush, Cherry, Tropical, Fresh, Wild and Floral Essences. The Batiste™ Hint of Color line complements three shades: light & blonde, medium & brunette and dark & deep brown. Each color variant blends in naturally with your hair color and can disguise your roots or those unruly stray grays.

Batiste is a registered trademark of Church & Dwight Co., Inc.

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.