Pizza Patron's $3.99 Lunch Deal Sizzles

DALLAS, TX--(Marketwired - May 6, 2015) - For less than the price of a fast-food burger or sub sandwich, customers can get a large pepperoni pizza from Pizza Patrón every week day during lunch. Beginning Monday, May 4^th, the chain will roll out $3.99 large pepperoni lunch pizzas for a limited time.

The sizzling hot lunch promotion runs May 4 through August. The special features a large pepperoni pizza for only $3.99 between 11 a.m. and 2 p.m. every Monday through Friday at all participating locations during the promotional period.

"We already know this promotion will be very popular with our customers based on the results of our market testing," said Andrew Gamm, executive vice president for Pizza Patrón. "One thing we didn't anticipate was the large increase in school and business orders during lunch. This was an unexpected surprise during our testing and proved that the deal works really well with school and business budgets for lunch parties and events."

Gamm also reported that when the company ran the $3.99 lunch deal in test markets it did not cannibalize normal evening and weekend business, in fact, traffic increased during prime business periods.

"We're excited about this promotion because the aggressive pricing always brings in new customers, and gives a good reason for existing customers to visit us more often."

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer. From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service." In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website - www.pizzapatron.com
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