SaaS, Big Data and Marketing Leaders Join Offerpop Advisory Board to Guide Growth

NEW YORK, NY--(Marketwired - May 12, 2015) - Four marketing, technology and data leaders have joined Offerpop's board of advisors to guide the consumer engagement marketing company's growth strategy and execution.

The four advisory board members are:

• Jeff Dachis, founder and CEO of One Drop; former founder and CEO of both Razorfish and Dachis Group. Dachis grew Razorfish and Dachis Group into international marketing forces before Razorfish was eventually acquired by Publicis Groupe and Dachis Group was purchased by Sprinklr.
  
  
• D. Wayne Poole, former executive vice president, global operations at Salesforce Marketing Cloud and long-time ExactTarget executive.
  
  
• Eric Schnadig, CEO of Tervela, a cloud-orchestrated big data software company; former executive at Unica Corporation; former board member of Neolane.
  
  
• Evan Korth, co-founder of HackNY; Clinical Professor of computer science at New York University.
  
  

The advisors join Offerpop during a time of marketing innovation and revenue growth. Offerpop recently released new consumer data and analytics capabilities as part of its industry-leading engagement-marketing platform and reported a 65 percent increase in sales in 2014.

Each of the four technology and marketing leaders bring separate skill sets and expertise to Offerpop, which combined, form an advisory group with deep knowledge of data, analytics, marketing technology, software systems and organizational growth.

"We are thrilled to have advisors of this caliber working with Offerpop to help grow the company to the next level," said CEO Wendell Lansford. "Our new advisory board has a wealth of technical, organizational and marketing knowledge that will be invaluable as Offerpop continues to develop and launch industry-leading marketing and data technology."

About Offerpop 
Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage and convert today's mobile and social consumers. Leading enterprises and agencies use Offerpop's integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland, OR.