Olapic Partners With Movable Ink to Bring Consumer-Generated Photos to Email Marketing Campaigns

NEW YORK, NY--(Marketwired - May 12, 2015) - Olapic, the leading visual marketing platform and Movable Ink, the contextual content engine for innovative email marketers, today announced a strategic partnership and platform integration. The partnership will allow marketers to integrate relevant consumer-generated photos into email campaigns in real-time based on targeting capabilities such as device, location, social context, time and weather.

"We see the value of authentic consumer photos across all marketing channels and email is central to the marketing mix," said Pau Sabria, co-founder and CEO of Olapic. "Staged stock or standard product photography is limited in its ability to resonate with consumers. Once you put your product, service or destination in the context of someone's life, they can put themselves in that scenario and have a more meaningful experience."

Olapic allows brands to collect consumer-generated photos from social media sites or through direct upload and build custom curated media libraries. Brands can use Olapic to collect and curate images from around the world to help enhance marketing creative in local regions. With Olapic's technology, brands on average see a 9% conversion rate when showcasing user-generated content on their site and an 11% conversion rate when customer photos are directly linked to their products. Olapic and Movable Ink have both independently driven significant lift in engagement and conversions for their clients, and this partnership allows their mutual clients to extend the power and reach of consumer-generated photos by easily integrating them into their email campaigns.

"Email has the highest ROI of any direct marketing channel and is incredibly important for brand marketers, but it's been difficult to innovate and create authentic messages that are always fresh and relevant," said Vivek Sharma, co-founder and CEO of Movable Ink. "This partnership empowers brands to harness the proven success of consumer-generated photos for marketing and integrate these images into emails that change in real time according to the context of each individual customer."

About Olapic
Olapic is the visual marketing platform for collecting, curating and showcasing customer photos across marketing channels and in ecommerce environments. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to help brands and retailers significantly increasing sales and marketing campaign performance by creating more authentic experiences. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London. For more information on Olapic, visit www.olapic.com.

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual marketing to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual customer. More than 250 innovative brands including The Wall Street Journal, eBay, Finish Line, and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with an office in London. For more information, visit www.movableink.com.