CHICAGO, May 19, 2015 (GLOBE NEWSWIRE) -- MyWebGrocer, a leading provider of digital marketing solutions to the grocery and Consumer Packaged Goods (CPG) industries, today announced that Michelle Cote, vice president of data and insights, will present at the National Confectioners Association's 2015 Sweets & Snacks Expo.
As more focus is placed on the digital transformation taking place within the grocery industry, advanced grocers and CPG brands know that they must have a sound strategy in place to satisfy customers and remain competitive, but are unsure how it might affect their specific category. For the confectionary industry, the digital shift is apparent. In fact, MyWebGrocer client sales data from the first quarter of 2015 shows 77 percent of online shopping carts contain snacks or candy. Cote will present in the Sweet Insights Theater, highlighting the opportunity for confectionary brands and retailers with revealing shopper marketing trends, stats and best practices to succeed online.
Who: Michelle Cote, vice president of data and insights, MyWebGrocer
What: The Facts About Online Grocery Shopping: Who's Buying Candy and Snacks, and How Much? Online grocery shopping is forecasted to grow by leaps and bounds, but what's the real (not just forecasted) impact on the confectionary category? Get the hard data and stats you need to start formulating your strategy for grocery ecommerce.
When: Tuesday, May 19, 2015, at 12:00 p.m. CT
Where: McCormick Place, Chicago
Register: http://www.sweetsandsnacks.com/register_hotel.cfm
"It's no secret that consumers are turning to online and mobile storefronts to plan, browse and shop – but the real question is how quickly and effectively retailers and brands will respond to this demand and optimize their operations to satisfy omnichannel shoppers," said Cote. "MyWebGrocer has pioneered online grocery strategies for more than 15 years and subsequently has a wealth of shopper marketing data and unique grocer category experience to help the sweets and snacks segment excel online."
About MyWebGrocer
MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit www.MyWebGrocer.com, and connect with us on LinkedIn and Twitter.