SALT LAKE CITY, May 21, 2015 (GLOBE NEWSWIRE) -- Premium sports electronics brand Jaybird has signed three-time Olympic gold medalist and professional volleyball player Kerri Walsh Jennings as a sponsored athlete. Walsh Jennings took gold in beach volleyball at the 2004, 2008, and 2012 Olympic Games, and is the most successful female beach volleyball player in history with 124 wins. She is also the favorite to take gold in the 2016 Olympic Games in Rio.
Walsh Jennings, a mother of three and a fierce competitor with an extensive fan base, is in a unique position to introduce Jaybird to a broad new demographic.
Signing a major athlete like Walsh Jennings is indicative of the rapid growth Jaybird has experienced of late. The brand controls 22% of the rapidly growing premium ($90 plus) Bluetooth headphone market. This ambitious sponsorship deal indicates that Jaybird intends to continue its aggressive expansion.
Walsh Jennings, who has strategically aligned herself with active lifestyle brands including Oakley, Asics, and Wilson, has kept her branding consistent in selecting Jaybird as a headphone and wearable sponsor. Jaybird has carved out a niche in the sports electronics space, delivering premium products designed specifically for the active user. While Jaybird sponsors athletes from sports as diverse as snowboarding and endurance racing, Walsh Jennings will be Jaybird's first beach volleyball player.
About Jaybird
Established in 2006, Jaybird is an active lifestyle consumer electronics brand based in Salt Lake City, Utah. Jaybird makes premium market leading sports tech products to inspire people to be active and empower them to improve their lives. Jaybird is known primarily for its innovations in the Bluetooth headphone market. Jaybird is one of the fastest growing private companies in the world, ranked in the Inc. 5000 three times running (currently 392nd nationally, 13th in Utah), and the third top premium headphone brand in the US behind only Beats (Apple) and Bose. For more information, please visit www.JaybirdSport.com