DENVER, June 8, 2015 (GLOBE NEWSWIRE) -- Janus Capital Group today announced the release of "WOW 2.0: Igniting Your Business and Your Life," the second book in Janus Labs' Art of WOW series. Using the principals of WOW to drive extreme client loyalty, the book provides advisors with a guide to enhancing business development, improving client acquisition, and promoting sustainable business.
"Janus Labs is devoted to creating resources, like the WOW book series, that help advisors and professional services executives enhance their lives and practices," said John L. Evans Jr., Executive Director at Janus Labs. "Our mission is simple, but monumental: We aim to ignite new purpose and passion for your business as you pursue stronger and more rewarding relationships with your clients."
"WOW 2.0: Igniting Your Business and Your Life" outlines a four-step business development approach based on the habits of highly successful advisors and professionals.
- Step 1: Evaluate
The first step in the four-step framework is grounded in evaluation. Any profession—financial advisor, CPA, attorney, or small-business owner—can cultivate a "Happiness Advantage" by discovering a Unique Business Tranche (UBT) and then developing business around it.
- Step 2: Activate
Identify WOW Client Marketing Officers, whose role is to consistently deliver WOW experiences to key members of a UBT.
- Step 3: Replicate
Curate ideal clients by identifying the best new prospects and connecting with them based on the fundamentals of WOW.
- Step 4: Perpetuate
Deliberately cultivate personal rituals and design an environment that continually attracts and nurtures a UBT.
The first book in the series was released in April 2011 and focused on driving extreme client loyalty and turning clients into raving fans. "WOW 2.0: Igniting Your Business and Your Life" was developed in response to clients asking Janus Labs how to take WOW to the next level at the first point of engagement: the business development process.
"In this book, Janus Labs taps into the real-world experiences of successful advisors to define how these 'outliers' differentiate themselves and their approach to client acquisition while improving the quality of their lives," Evans said. "We aim to help our clients ignite, or re-ignite, their acquisition efforts and build a tribe of loyal clients."
The authors of the book—Evans and Tracy White—partnered with Shawn Achor, a world-renowned, Harvard-trained, positive psychologist, along with scores of high performing professionals. Achor is also the author of the New York Times bestseller, "The Happiness Advantage."
To receive a copy of "WOW 2.0: Igniting Your Business and Your Life," visit the Janus Labs website at https://www.janus.com/advisor/advisor-resources/janus-labs/wow-ignite
Editor's Note: John L. Evans Jr. is available to discuss the book. To arrange an interview, please contact Taylor Smith at tsmith@csg-pr.com or (720) 726-5458.
About Janus Labs
A division of Janus Capital Group, Janus Labs' mission is to deliver high-impact practice management and life science resources for financial advisors and their centers of influence. Through diverse curricula, Janus Labs helps advisors develop and maintain extreme client loyalty, quality client acquisition, energized professional and personal lives, stress management, extraordinary teamwork, and strategies for effective negotiation, among other initiatives. For more information on Janus Labs visit: https://www.janus.com/advisor/advisor-resources/janus-labs
About Janus Capital Group Inc.
Janus Capital Group Inc. (JCG) is a global investment firm dedicated to delivering better outcomes for clients through a broad range of actively managed investment solutions, including fixed income, equity, alternative and multi-asset class strategies. It does so through a number of distinct investment platforms, including investment teams within Janus Capital Management LLC (Janus), as well as INTECH Investment Management LLC (INTECH) and Perkins Investment Management LLC (Perkins), in addition to certain exchange-traded products under the VelocityShares brand. Each team brings distinct asset class expertise, perspective, style-specific experience and a disciplined approach to risk. Investment strategies are offered through open-end funds domiciled in both the U.S. and offshore, as well as through separately managed accounts, collective investment trusts and exchange-traded products.
At the end of March 2015, JCG managed approximately $189.7 billion in assets for shareholders, clients and institutions around the globe. Based in Denver, Colorado, JCG also has offices in London, Milan, Munich, Singapore, Hong Kong, Tokyo, Melbourne, Paris, The Hague, Zurich, Frankfurt, Dubai and Taipei.