7-Eleven Canada Celebrates 46 Years with Slurpee Giveaway and World Record Attempt

VANCOUVER, BRITISH COLUMBIA--(Marketwired - July 6, 2015) -

Editor's Note: There is a photo associated with this release.

Want to be part of the world's coolest birthday party? Then head to your nearest 7-Eleven store on Saturday, July 11 (7/11). In what has become a highly-anticipated tradition, 7-Eleven Canada is treating its customers to a free 12oz Slurpee on its 46^th birthday. All 7-Eleven stores from B.C. to Ontario will serve-up 1,500 12oz Slurpee drinks between 11:00 am and 7:00 pm on Saturday, July 11, or while stocks last.

To ensure the celebrations are even more fun and memorable than ever before, 7-Eleven, in partnership with Mountain Dew, will be creating the world's largest Slurpee (711 litres). Customers who head to Winnipeg's newest location (at 119 Salter Street) will get to witness Slurpee history being made while also seeing Manitoba get presented with the Slurpee Cup once again. Manitoba is the Slurpee Capital of the World for the 16th consecutive year, retaining the top spot from close competitors, Calgary and Detroit.

"We wanted to do something bigger and better than ever before and you can't get much bigger than creating the world's largest Slurpee," says Raj Kapoor, vice president and general manager, 7-Eleven Canada. "Equally, we're giving away nearly 3/4 million Slurpee drinks across Canada celebrating 7-Eleven's birthday - it's going to be some party."

Winnipeg will also see the world's longest Slurpee Run take place this year. Ultramarathon runner, Scott Burton and a team of enthusiastic runners and Slurpee drinkers are going to attempt to run 71.1 miles on July 11, visiting all 45 stores in the city. For photos and updates, visit: http://www.slurpee.ca/7elevenday/.

Exclusive Summer Flavours

To add to the already-exciting lineup of Slurpee flavours, exclusive summer flavours feature:

• Mountain Dew KickStart Fruit Punch
• Mountain Dew KickStart Citrus
• Mountain Dew Solar Flare

7Rewards 7-Eleven App Promotions

The fun doesn't stop on July 11th. Starting Sunday, July 12, 7-Eleven and Slurpee fans can take part in 7Rewards Week (July 12-17) where products including cheddar smokie, chicken kebobs, 7Select soft drinks and Slurpee are free in the app. There will be a free offer every day this week - just use the 7Rewards app.

Also, every Slurpee scan in the 7Rewards App on July 11^th counts for a chance to win $1,000. Download the 7Rewards App at 7Rewards.ca or text app to 711247.

Slurpee is a global icon that's available only at 7-Eleven stores. More information on Slurpee in Canada is available for Canadian consumers at www.slurpee.ca, www.facebook.com/slurpeecanada or find us on Instagram under SlurpeeCanada.

About 7 Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven® stores in North America. Globally, there are more than 56,200 7-Eleven stores in 16 countries. To find out about 7-Eleven Canada, visit www.7elevenstores.ca or www.facebook.com/7ElevenCanada.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20150702-800slurp.jpg