London Drugs Sees Consumer Drone Category as Next Big Evolution in Action Video and Aerial Photography

RICHMOND, BRITISH COLUMBIA--(Marketwired - July 7, 2015) -

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London Drugs has a long history of embracing new ideas and products especially in cameras and photo finishing. Now it's seeing consumer drones as the next big evolution in action video and aerial photography. The retailer is selling the world's first smart drone, the Solo, at all locations and online at londondrugs.com. This sophisticated, affordable all-in-one personal drone delivers several world-first technologies, such as unfettered in-flight access to GoPro controls, including wireless HD streaming straight to mobile devices, and effortless computer-assisted Smart Shot flight features that allow even new pilots to capture professional aerial video from day one.

"The drone category has been making massive strides over the last decade," says Colin Cottrell, Electronics and Audio-Video Systems Merchandise Manager at London Drugs. "We've been monitoring their evolution from toys into devices for amateur and semi-pro photographers. We believe that the level of sophistication has reached a point where they are an ideal tool for consumer and professional photographers, as well as remote control flight enthusiasts and even some industries."

Drones (also referred to as Unmanned Air Vehicles, or "UAVs") first became popular among professionals for commercial use but demand for consumer drones has increased significantly across the country. Features like the Solo's 'Smart Shots', are making it easier than ever for amateurs to pick up the drone and start flying- straight out of the box. 'Smart Shots' allow the user to choose from a series of pre-sets in order to achieve smooth, professional-grade aerial video shots with the press of a button. Drones have also become tools for taking impressive selfies. Solo's 'Selfie Smart Shots' pre-set allows users to take aerial video or photos of themselves from far above their heads.

"Beyond the obvious uses of the drone for photography, we see many practical uses for a variety of industries like farming, real estate and construction," says Cottrell. "In many cases, the drone will become a business tool."

Cottrell notes that whether a drone is being used commercially or recreationally, it is the user's obligation and responsibility to familiarize themselves with Transport Canada's UAV Flight Regulations and Laws to ensure compliance.

"As with any new remote controlled flying device, it is recommended that users take several test flights in order to familiarize themselves with their operation," he says.

The Solo is available now in stores and online at LondonDrugs.com. In addition to carrying the Solo, London Drugs plans to have a selection of drones and accessories in stores including the Parrot BeBop Flying Drone with SkyController which can capture full HD 1080p video and can be controlled from an iPhone or iPad.

ABOUT LONDON DRUGS

Founded in 1945, B.C.-based London Drugs has 79 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store www.londondrugs.com London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,000 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development.

The media relations team at London Drugs is available to assist with stories, product shots and interviews regarding drones.

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