SAN BRUNO, Calif., July 28, 2015 (GLOBE NEWSWIRE) -- Dynamic Signal, a leader in Employee Advocacy, today announced that it has developed the first, and only, platform that enables content personalization and management geared to specific audiences within an organization. This new and improved platform allows enterprise companies to deliver tailored content that resonates with specific divisions and, at the same time, satisfies all compliance and regulations issues both locally and globally. Dynamic Signal's new platform simplifies the complexity of scaling programs enterprise-wide and allows a larger population of employees to share company-approved content.
Created to support multiple divisions and business units across product lines, countries, languages, vertical industries and job functions, this new platform grants permission for each division manager of a company to manage his or her own group but as part of one global program. IBM and Lenovo, who have already scaled their programs on Dynamic Signal's award-winning VoiceStorm, requested this latest innovation from the employee advocacy company to more easily manage their global programs locally and to more closely connect with their different employee segments.
New research from the Altimeter Group cites that 78 percent of companies are planning to put, or already have, employee advocacy programs in place, and it is quickly becoming one of the top three social strategy objectives for companies. Even as employee advocacy becomes a more universal marketing channel for companies, however, only 3.8 percent of companies have scaled their program enterprise-wide to maturity. This latest platform from Dynamic Signal allows major corporations to achieve that scale by making content relevant to the vast majority of their teams.
"I believe in the next 12 months, the majority of Fortune 1000 companies will use employee advocacy," said Russ Fradin, CEO of Dynamic Signal. "It's only a matter of time. Advocacy leaders at enterprises need to think ahead for scale, even if they're just in the planning/piloting stage right now. Your employees will not thank you for switching out their social sharing app later. Advocacy leaders need to plan for the future now."
The new platform, which ensures compliance with privacy policies and regulations, puts "Permissions" for different roles in the hands of the right people while keeping content compelling and within regulations. Permissions allow division-level manager control, but with a safety net. Managers can create, edit and manage posts for their individual division. Reports, too, can be viewed according to division or aggregated globally so managers can see data that is applicable to them.
"Our Commerce, Mobile, and Social employee advocacy programs have been so successful that more employees are asking to participate," said, IBM's Amber Armstrong. "Dynamic Signal allowed us to activate employees to amplify our award winning #NewWayToWork campaign where we launched IBM Verse. As a global company, we needed a solution to activate employees at local country-level in local language. Personalized content has attributed better engagement and additional amplification."
'Our new employee advocacy platform, powered through Dynamic Signal, has already started to change the way we communicate internally," said Roderick Strother, Director, Digital and Social Centre of Excellence at Lenovo. "We now have a channel for employees to get the social content about the company that they want and on their own terms. Giving them the opportunity to choose based on language or country or business function means that they get the content they're most likely to engage with. Given those options, they can look at content from a completely different part of the organization that they may not have paid as much attention to previously. From a Lenovo perspective, it has the added value that we're providing them with content they are happy to share with their social networks – and ultimately that's what will move the needle for us."
"We recognize that peer–to-peer is one of the most trusted and influential communications avenues – especially if the peers are employees," said Frost & Sullivan Chairman David Frigstad. "Our employee advocates use Dynamic Signal for social selling and to easily share vertical industry-specific content in local countries with their social networks. The new platform helps global and local manager alike manage the program with ease."
About Dynamic Signal
Dynamic Signal redefines how companies communicate with the world in order to grow their businesses. Its proven employee advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. By extending their social media strategies, Dynamic Signal's clients ignite brand awareness, employee engagement and revenue. With its founding team's 20 years of digital marketing expertise, hundreds of companies of all sizes trust Dynamic Signal to launch, scale and measure their Employee Advocacy programs. Founded in 2010, the company helps leading organizations, including IBM, GameStop, Domo, SurveyMonkey and Bloomberg. Dynamic Signal is based in San Francisco, California, and raised $12MM in a Series C round ($33 million raised to date). For more information, please visit:
http://www.DynamicSignal.com
https://www.facebook.com/DynamicSignal
https://www.linkedin.com/company/1604432
https://twitter.com/dynamic_signal