Mattias Forsberg joins SAS Group Management

SAS is expanding its Group Management – Mattias Forsberg to take up position as
new Executive Vice President and CIO responsible for IT and digital innovation.
The appointment of Mattias Forsberg in this new Group Management function
reflects the focus at SAS on digital development of the Group’s business and
operations.

“Digital innovation is essential for the future development of our customer
offering and our operations. The inclusion of Mattias in our Group Management
means we gain the addition of a CIO with a broad strategy profile and strength
in business development. Mattias has worked with many major companies in the
Nordic region and is an inspiring leader,” says Rickard Gustafson, President and
CEO at SAS.

Mattias Forsberg has been CIO at Systembolaget since 2011 and, previously, was
IT Director at B&B Tools. Before this, he worked at Accenture between 1998 and
2008 where his duties included responsibility for Accenture’s IT Strategy Group.
Mattias Forsberg holds a dual MSc in Business and Economics and Engineering
Physics from Uppsala University. In 2013, he was named “CIO of the Year” by CIO
Sweden.

“I look forward to leading the IT development at SAS. SAS is a fantastic brand
in an industry undergoing continuous change and where digital service for
customers is becoming increasingly pivotal. I look forward to meeting the
challenges and, together with my colleagues, contributing to SAS remaining at
the leading edge in terms of its digital offering,” says Mattias Forsberg.

Mattias Forsberg will take up his position by the end of the year, at the
latest.

For further information, please contact:

SAS Press Hotline: Tel. +46 (0)8 797 2944