YIFTEE CROSSES THE 50,000 MERCHANT MARK

Local Merchants Leveraging the Social/Mobile Age With eGift Cards


MENLO PARK, Calif., Aug. 18, 2015 (GLOBE NEWSWIRE) -- Yiftee™, Inc. crossed the 50,000 merchant mark with merchants throughout the US and Puerto Rico. Tech companies, sports teams, airlines, and even grandma is sending Yiftee eGift Cards to those that matter most. Now they can find local hot spots, national brands, and online merchants to meet their every gift giving need, and send an eGift easily via email, text, and Twitter either by location on Yiftee.com or right from the merchant's website. The 50,000 merchants include something for everyone from lattes to lunches, cupcakes to carwashes, boutiques to bistros, spas to sports – and much more.

In addition to being listed nationally on Yiftee.com, local and independent merchants place their Yiftee gift card link on their website, as a call-to-action on their Facebook page, in newsletters, and even on eReceipts to encourage those customers who know and love them to share their adoration with their friends. "We encourage our in-store and telephone customers to buy our gift cards on our website. They are so easy to use and our customers love them!" said Mandy Allen, Manager, Pharmacy Burger Parlor & Beer Garden, Nashville, TN.

Merchants can also send their own Yiftee eGifts to their best customers to bring them back into their shop. Coupons and discounts de-value a merchant's product, but eGifts are viewed as a one time appreciation for a customer's patronage.

Any merchant that accepts MasterCard™ can subscribe to the Yiftee eGift Card service, allowing their customers to purchase gift cards online/mobile, and send them via Twitter, email, or text along with with a thoughtful message. Recipients see the gifts instantly and redeem them in store using a virtual gift voucher, powered by MasterCard. The transaction is immediately verified, ensuring security and authenticity. No accounting is required by the merchant to track sales or card balances; all of this is done by Yiftee. Merchants who wish to participate can join in and get their own eGift Card offering for a simple flat monthly fee. No technology or POS integration is necessary, and it takes only a few minutes to signup online.

Yiftee eGifts have many advantages over traditional gift cards. Gift senders can schedule the delivery date in advance, and gift recipients can opt in to receive monthly eReminders of the gift until it is redeemed or expired. Unlike traditional gift cards, there is no waste with Yiftee eGifts because the unredeemed gift value, less a small eDelivery fee, is returned to the gift sender after 1 year. Enterprise gift senders have the flexibility to set a specific expiration period and eReminder frequency for maximum impact. Merchants do not need to pay for and inventory plastic gift cards.

About Yiftee, Local Gifts, On-the-Go

YifteeTM (yiftee.com) is an award winning mobile and online application that lets consumers and corporations send thoughtful, unexpected gifts via TwitterR, email, and text. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. For merchants, Yiftee is the no hassle gift card solution with no special technology or POS integration, no revenue-share, no discounting, and no special accounting. Merchants gain additional sales, foot traffic, and an eGifting capability like big retailers.

A photo accompanying this release is available at:

http://www.globenewswire.com/newsroom/prs/?pkgid=35232


            

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