WOODLAND HILLS, Calif., Aug. 20, 2015 (GLOBE NEWSWIRE) -- While a recent Local Search Association survey1 found that 70 percent of small businesses wished they could take advantage of online marketing, the same survey found that the vast majority of those that were using digital marketing were frustrated with the service from their current providers.
ReachLocal Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, recently conducted interviews with a range of customers using its ReachSearch search engine advertising technology. It found that when clients were pleased with the service they received, they enthusiastically adopted online marketing, and planned to continue to use the company's products and services in the future. It also found that despite wide variances in geographic location, industry and technical acumen, all the clients interviewed also experienced upticks in revenue and the number of qualified customer leads.
The Museum of Life and Science in Durham, North Carolina was already using ReachSearch to bring in new visitors. Given the success of that online marketing campaign, the business decided to grow its budget with ReachLocal in order to increase rentals of its unique function facilities. The 84-year-old organization experienced:
- A 24 percent increase in lead generation,
- A significant decrease in the time from a customer's inquiry to contract signing, and
- The ability to reach new, higher value audiences.
"Working with ReachLocal takes the worry out of our search engine marketing and allows us to focus on what's most important: making sure our customers and prospects have a great experience, all the way from finding us, to contacting us, to visiting our facility," said Madelyne Rush, The Museum of Life and Science Guest Services Manager. "Our ReachLocal team always proactively shares their insights and suggestions to help improve our campaign. Their expertise has helped us more effectively target the best customers and grow our business."
NetPistol, a Tea, South Dakota-based company, uses ReachSearch to provide web consulting services nationwide to help hundreds of small and mid-sized businesses grow. Using ReachSearch, NetPistol has seen:
- Its business grow, with some of its clients increasing their budgets by more than 40 percent, and
- Its clients achieve dramatically better ROI— in some instances clients' cost-per-lead has decreased 40 percent or more.
"ReachSearch knows the right keywords to spend money on for the right [search] engines at the right time," said Bob Lundin, NetPistol Founder and President. "Now my clients are spending based on leads delivered, not on the cost-per-click."
Redd's Barbershop, based in Austin, Texas, founded in 2013, and owned by Arizona Cardinals defensive end Cory Redding, is using ReachSearch to help it grow and expand to additional locations. In a very short time, ReachSearch provided Redd's Barbershop with:
- A revenue increase of 50 percent in a three-month period,
- Triple the number of new customers monthly, and
- More qualified, engaged customers.
"The most important thing in a small business like ours is to get in front of people that are looking for the services we offer," said Redding. "With ReachLocal, we have grown from 15 to 20 new customers monthly to 55 or 60. The new customers coming through the door know exactly what we offer and are ready for a haircut or shave."
"ReachLocal has worked with local businesses for more than a decade to become a trusted advisor," said Sharon Rowlands, ReachLocal CEO. "We always put the client first and help them get more customers by continuously innovating, providing them with experienced consultants, and developing products to help them succeed in their business."
About ReachLocal
ReachLocal, Inc. (NASDAQ:RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.
1 Local Search Association, 2015 Small Business Outlook