ROCHESTER, N.Y., Sept. 10, 2015 (GLOBE NEWSWIRE) -- BCC Software, a leader in postal products and data marketing services, returns to Graph Expo in Chicago from September 13 - 16. Graph Expo, the largest annual print industry show, offers an opportunity for BCC Software to share new ways printers can leverage the data they're working with to deliver greater results for their customers.
"BCC Software has been exhibiting at Graph Expo for well over a decade, and I've never been more excited than I am this year," shared BCC Software President Chris Lien. "The world of print is evolving, and we're proud to be leading the charge in helping printers understand the ways to maximize their capabilities by leveraging data to go beyond traditional print pieces."
One of the ways BCC Software is helping printers seize the opportunity to grow their business through smarter use of data is by sharing their popular "Finding the Five Bottom Line Impacting Gems Hiding in Your Data" booklet at the show. This material, available in electronic format at www.fivedatagems.com, explains ways to maximize the ROI of any campaign using the name and address data printers already have to expand their offerings in the growing areas of content personalization and multi-channel marketing.
At booth 1849 in the Mailing and Fulfillment Center, BCC Software will also be demonstrating how their flagship BCC Mail Manager product saves users time and money by allowing efficient preparation within the software before the job is printed. By understanding the unique needs of different types of printers, the BCC Software team is able to offer the most robust and flexible set of configuration options in the industry, eliminating the need for manual intervention and costly rework though intelligent software design. The software is backed up by an experienced, high availability support team in their Rochester, NY office.
Mr. Lien reflected on the importance of support in this complex industry, "As I talk to our customers I hear over and over again about the difference our customer support team makes in their day to day business. Having a team of USPS Mailpiece Design Certified professionals at their disposal allows them to take on complex jobs with confidence. Having a product expert that understands both their business and the mailing industry standing by to help at a moment's notice is essential. As we continue to expand our data capabilities, we'll help our customers grow their offerings and maintain our unwavering "how can we help" attitude in everything we do."
About BCC Software, LLC: Based in Rochester, NY, BCC Software creates innovative postal software solutions and provides extensive data marketing services. The company was founded in 1978 and employs approximately 85 people. More information on BCC can be found at www.bccsoftware.com or by calling 800-624-5234.
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