Win the Holiday Rush by Reaching Shoppers Across Devices and Channels With Cross-Device Capabilities on The Trade Desk

LOS ANGELES, CA--(Marketwired - Oct 6, 2015) - For marketers looking to drive sales this season, the holidays have come early: The Trade Desk, Inc. announced today enhanced cross-device capabilities available in its global buying platform. The enhancements empower marketers to better understand the impact of their media buys across channels and devices, creating stronger opportunities to connect with shoppers throughout the digital ecosystem as they work their way down their holiday gift lists.

The Trade Desk has partnered with industry-leading cross-device providers Adbrain, Crosswise, Drawbridge, and Tapad. The platform enhancements offer buyers a holistic approach to cross-device based on deterministic and probabilistic matching capabilities, and launch at a time when brands and their agencies are focused on capturing holiday spend.

"Cross-device attribution represents a paradigm shift among marketers," says Jeff Green, CEO of The Trade Desk. "We're not simply tracking the consumer journey to decide who 'gets credit' for conversions; we are learning from every touch how to optimize messages across every digital channel, as well as providing the best attribution models. This holistic approach completely transforms the way marketers are able to recruit and retain their most valuable customers."

Green continued, "The Trade Desk is focused on leading the platform race among those who can compete long term: global, omnichannel, demand-side focused companies who align their interests with the buyers."

"Along with offering buying capabilities in every channel, we provide the ability to understand and adapt how branding campaigns and direct response campaigns work together, on every device," added Chief Client Officer Brian Stempeck. 

The Trade Desk will explore cross-device deployment more deeply in two public webinars during the month of October: one in partnership with the Mobile Marketing Association on October 22 and another with Adweek Magazine on October 28. For more information, or to RSVP, visit http://thetradedesk.com/products/cross-device.

About The Trade Desk, Inc.
Recently named ninth in Forbes Magazine's Top 100 List of America's Most Promising Companies and #34 on the Inc. 500, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.