Healthcare Consumers Choose the Top U.S. Hospitals For the 20th Year

LINCOLN, Neb., Oct. 12, 2015 (GLOBE NEWSWIRE) -- National Research Corporation is pleased to announce the 2015-2016 Consumer Choice Award winners. The award identifies top hospitals healthcare consumers chose as having the highest quality and image throughout the U.S.

This year marks the award's 20th anniversary and National Research would like to extend special congratulations to the 34 hospitals consumers have chosen as "best" for 20 years in a row.

"Each of the 20-year winners are a true testament to the power of a strong brand image," said Brian Wynne, Vice President of Business Development at National Research. "Year-over-year, these hospitals have provided outstanding experiences that have transcended their four walls to build consumer preference, loyalty, and trust in their markets. And we are honored to congratulate them as well as the rest of this year's winners on a job well done."

Winners are determined by consumer perceptions on multiple quality and image ratings collected in the company's Market Insights survey, the largest online healthcare consumer survey in the country. This study surveys over 300,000 households in the contiguous 48 states and the District of Columbia. From the households surveyed, hospitals named by consumers are analyzed and ranked based on their Core Based Statistical Areas (CBSAs) as defined by the U.S. Census Bureau, with the winning facilities being ranked the highest.

The Market Insights survey is the nation's largest and most comprehensive study of its kind. No other study measures hospital performance and preferences and contains more consumer responses than this study. The study has a margin of error of + or – 0.2 percent at a national level. Consumer Choice co-winners are named when scores fall within the statistical margin of error for a given market.

Learn more about the award's methodolgy, and see the complete list of winners at www.nationalresearch.com/ConsumerChoice.

About National Research Corporation

For more than 30 years, National Research Corporation (NASDAQ: NRCIA and NRCIB) has been at the forefront of patient-centered care. Today the company's focus on empowering customer-centric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents, and other stakeholders.

For more information, call 800-388-4264, write to info@nationalresearch.com, or visit www.nationalresearch.com.