WINOOSKI , Vt., Oct. 13, 2015 (GLOBE NEWSWIRE) -- MyWebGrocer, a leading provider of digital marketing and e-commerce solutions to the grocery and Consumer Packaged Goods (CPG) industries, will give a presentation at this year's Shopper Marketing Conference. Michelle Cote, vice president of data and insights, is leading a session titled, "The Facts About Online Grocery Shopping: Who's Buying What, When and Why," which will take place on Thursday, October 15 at 3:00 p.m.
E-commerce and digital media are transforming the way consumers shop, but many retailers don't have the right tools or insights needed to shift their strategies. In her session, Cote will leverage data from MyWebGrocer, who works with 130 grocery retailers, to discuss which product categories are most frequently purchased online and when and how often consumers shop online. She'll help attendees discover the value of an average online basket and explore how store sales are impacted by e-commerce.
"Through our platform, we have access to a wealth of data that allows us to glean actionable insights about how consumers are buying their groceries online," said Cote. "I'm eager to share what we've learned with session attendees about the trends that impact brands and categories in online grocery."
Shopper Marketing, hosted by the Path to Purchase Institute, is the world's largest conference for shopper and retail marketing professionals. Attracting nearly 4,000 industry professionals, the conference aims to educate attendees on the latest trends in in-store merchandising, mobile marketing, digital media and more. This year's event is October 13-15 in Minneapolis.
To learn more about MyWebGrocer, visit http://mywebgrocer.com/.
About MyWebGrocer
MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit www.MyWebGrocer.com, and connect with us on LinkedIn and Twitter.