SCOTTSDALE, AZ--(Marketwired - October 15, 2015) - TrueShip (http://www.trueship.com) -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released a new publication documenting the most prevalent ecommerce marketing trends in 2015.
The most recent statistics, surveys and studies have found that marketers did much of the same and much that was new in 2015 to reach their target audiences, with brand awareness and personalization of brand as well as Tone of Voice (TOV) being the most commonplace trends.
Other commonly overlooked trends include things like marketers adapting to a new shopping world, where screen sizes greatly vary and where perception and responsiveness by consumers on these screen sizes are markedly different.
Another of the most common ecommerce marketing trends in 2015 is cross-device shopping and consumer appeal on these varying devices. The most current studies show that laptops still lead the pack, while smaller devices like tablets and smartphones are used primarily for research.
Of course, the most unsurprising trend is that content is still king of the hill when it comes to ecommerce marketing. With more businesses blogging, the most prevalent theme has been the usage of infographics and video in combination with effective content outreach strategies.
These statistics and many more are revealed in TrueShip’s newest publication.
“Marketers are utilizing an increasing arsenal of outreach weapons to reach their target demographic and gain maximum traction in 2015,” explained Michael Lazar, Director of Online Marketing at TrueShip. “In our newest report, we give a highly detailed breakdown of the most pertinent statistics and trends.”
Read the report at: http://www.trueship.com/blog/2015/10/15/ecommerce-marketing-trends-that-dominate-2015/#.ViBAritrqUk.
A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.
About TrueShip
#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.
About ReadyReturns
#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.
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Embedded Video Available: https://www.youtube.com/watch?v=iT61wv8wud8
Contact Information:
Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447
Email: support@trueship.com