Gold Eagle Co. Gears Up for New, Multi-Year Partnership With Mecum Auctions

CHICAGO, IL--(Marketwired - Nov 3, 2015) - Gold Eagle Co., makers of America's #1 selling brand of fuel stabilizers and ethanol treatments, STA-BIL®, and 303® Products' leading line of protectants and cleaners, is pleased to announce that the company has partnered with Mecum Auctions, the world's largest collector car auction company. Through this new multi-year partnership, Mecum will feature a series of educational and engaging executions for event attendees and viewers at home, kicking off in January 2016 at the Mecum Auction in Kissimmee, Fla. -- Mecum's largest event of the year.

"It's an honor to partner with such a recognized and respected name in the auto industry, and we look forward to a long relationship with Mecum Auctions," said Tom Bingham, senior director of marketing at Gold Eagle. "Through this partnership, we plan to explore new ways to engage with our current and future customers and collect valuable insights to help with our future automotive product developments."

Gold Eagle's top-selling brands, STA-BIL and 303 Products, will be featured as part of the agreement across multiple platforms from branding and signage at Mecum events to online spotlights and on NBCSN. Gold Eagle will also have a dedicated booth where attendees can experience STA-BIL and 303 Products firsthand and learn how to protect their vehicles from the inside out.

"We focus on partnering with brands that share similar ideals and convey the same type of love for all types of vehicles, and Gold Eagle is a perfect fit given its legacy and dedication to the industry," said Ben Mecum, co-owner of Mecum Auctions. "We are excited to kick off our partnership and can't wait to bring the joint experience to our customer and fan base across the country."

For more information about Gold Eagle, please visit www.goldeagle.com, and for more details on Mecum Auctions, please visit www.mecum.com.

About Gold Eagle Co.
For more than 80 years, Gold Eagle® Co. has been an industry pioneer in the production and distribution of aftermarket fluids and additives. We create products that help preserve, protect and enhance the performance of engines everywhere. We are a leader in the product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals. Privately held and headquartered in Chicago, Gold Eagle Co. is the manufacturer of leading brands, including STA-BIL® Fuel Stabilizer, HEET® Gas-Line Antifreeze, NO LEAK® Treatments, 104+® Octane Boost, Start Your Engines!®, DieselPower!® Diesel Additives, 303® Aerospace Protectant and 303® Fabric Guard. To view our complete line of Gold Eagle products or learn more about the Company, please visit http://www.goldeagle.com or "like" our STA-BIL, 303 Products, Start Your Engines! or Engine Answerman pages on Facebook. For product questions, please call us at 800-621-1251 or follow us on Twitter @GoldEagleHelp.

All trademarks, service marks and trade names, including STA-BIL®, HEET®, Start Your Engines! ®, NO LEAK®, ALUMASEAL®, Gold Eagle®, DieselPower! ®, Golden Touch®, 104+®, Cool Rides Online® and 303® Products used herein are trademarks or registered trademarks of Gold Eagle Co. The aforesaid families of related marks, images and symbols are the exclusive properties and trademarks of Gold Eagle Co. Any other product or company names mentioned herein are the trademarks of their respective owners.

About Mecum Auctions
Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 28 years, now offering more than 15,000 vehicles per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit Mecum.com or call (262) 275-5050. Follow along with Mecum's social media news and join us on Facebook, Twitter, YouTube, Pinterest and Instagram.