Affinia Hotel Collection Launches GuestDriven Mobile App With Check-In And In-Room Requests

NEW YORK, Nov. 4, 2015 (GLOBE NEWSWIRE) -- New York's Affinia Hotel Collection, renowned for thoughtful and intuitively personalized experiences, is now powering mobile check-in/check-out and in-room ordering with the GuestDriven guest engagement platform. The new service allows guests to bypass calls to the front desk or housekeeping for expedited service.

With experiential travel as a priority of their service delivery, the five hotels (Dumont NYC, Gardens NYC, Fifty NYC, Manhattan NYC and Shelburne NYC) use the GuestDriven platform to offer guests check-in 24-hours prior to arrival, extend their stay, book mobile-only hotel offers, and check-out directly from their mobile devices.

As curators of unique, localized experiences appealing to business, leisure and extended-stay guests, Affinia Hotel Collection is also utilizing the platform as an extension of its concierge services to inform guests of events and festivals throughout New York as well as feature listings of the top bars and restaurants.

"The Affinia Hotel Collection properties have been able to successfully monetize the streamlined delivery of curated experiences to our guests," said, Senior Vice President of Digital Marketing, Norma Berry. "We do this by anticipating some of the needs and desires they might have while staying in the city, mixing in our own hand-picked recommendations, and delivering the offers to guests via their mobile devices."

Since January 2015, the five hotels have achieved a ROI of 18:1, credited to both the brands distinctive service approach and the ability of the GuestDriven platform design to capture and convert guests with well-matched offerings.

About Affinia Hotel Collection

Just right for the modern traveler, each hotel in the Affinia Hotel Collection has its own distinctive personality. All five hotels range in atmosphere from energetic and social to tranquil and private. Designed to offer guests more variety for a customized experience, the collection possesses a level of character not often found in hospitality.

The collection is unified by its convenient services and amenities: spacious, residential accommodations, complimentary Social Sips receptions, Affinia Junior kids program, the VIPaws pet program, grab-and-go shops, and FreshDirect grocery kits. Inclusive packages offer guests special rates throughout the year, and offer direct access to neighborhood finds. www.affinia.com

About GuestDriven

GuestDriven is a Montreal-based team who have built a guest engagement platform allowing hotels to engage with their guests in real-time, creating hyper-personalized experiences. A constituent of the 2014 CIX Top 20 and a 2015 Cool Vendor in Hospitality Technology by Gartner Research, GuestDriven runs on the leading edge of guest engagement strategy and technology.