Insite Software Introduces New Sitecore Connector to Supercharge Integration of Content and Commerce for B2B Digital Initiatives

MINNEAPOLIS, MN--(Marketwired - Nov 10, 2015) - Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers and distributors and a Sitecore partner, today announced the next generation of its InsiteCommerce Plus Sitecore connector. Sitecore and Insite Software have long been strategic allies in integrating customer experience and contextual awareness into the world of eCommerce, and this new offering further aligns the two companies' efforts.

Recently named a leader in B2B eCommerce by a third-party industry analyst firm, Insite Software is a leading commerce platform provider catering to the specific needs and supporting the complex operations of manufacturers and distributors.

A global leader in customer experience management, the Sitecore® Experience Platform™ enables organizations to create a personalized customer experience across multiple channels. The Sitecore platform also offers an integration framework that allows organizations to seamlessly integrate additional functionality from a wide ecosystem of partner solutions, however, the InsiteCommerce Plus Sitecore connector takes this integration even further. 

InsiteCommerce Plus Sitecore is a pre-built integration connector which offers manufacturers and distributors the ability to support rich, relevant digital engagement through personalized customer experiences enabled by Sitecore's automated digital marketing and content management tools, and InsiteCommerce's extensive B2B commerce functionality.

This enables B2B organizations to integrate content and commerce to support improved and more personalized user experience in the areas of complex pricing, budgets, taxes, checkout and shipping, through a unified management console.

Key features of the InsiteCommerce Plus Sitecore connector include:

• Implementation - Developers can significantly reduce implementation costs and timelines as partners can now build eCommerce solutions using the predefined integration supported by the connector.
• Multi-Channel Marketing - Customer events are tracked by Sitecore across all channels allowing marketers to have a holistic view of the customer and their activities.
• Extensibility - All website pages are built directly in Sitecore and eCommerce functionality can be added using InsiteCommerce's REST API.

The connector also helps ensure that marketing teams can provide a consistent brand experience across all channels. Recent research conducted on behalf of Sitecore shows that consumers will switch brands if they don't receive consistent, context-based experiences.

"Insite Software and Sitecore have been long-time partners in integrating customer experience and contextual awareness to help manufacturers and distributors better support the nuances and complexities of B2B eCommerce," said Tony Abena, chief executive officer, Insite Software. "The InsiteCommerce Plus Sitecore connector provides the capabilities needed for manufacturers and distributors to personalize the customer experience and maintain consistency across all channels."

"InsiteCommerce Plus Sitecore simplifies and strengthens B2B eCommerce for manufacturers and distributors by combining a world-class eCommerce platform with leading customer experience management capabilities into a single solution," said Mark Floisand, vice president of product marketing, Sitecore. "We look forward to continuing our partnership with Insite Software to deliver contextual marketing solutions tied into commerce solutions that help manufacturers and distributors meet and exceed their digital commerce goals."

About Insite Software
Insite Software powers the Connected Commerce Suite (CCS) for leading global manufacturers and distributors that brings together commerce, channels and content/data to drive better B2B buyer and B2C user experiences and higher sales. Approaching 200 customers globally, Insite CCS is used by many leading companies to digitize and engage dealers, franchisers, sales reps, stores, contractors, buyers and consumers, is fully integrated with leading ERP, CRM and Web Content Management systems, and can be flexibly deployed either on premise or in public/private clouds. Learn more about Insite Software at www.insitesoft.com.