NEW YORK, Nov. 23, 2015 (GLOBE NEWSWIRE) -- Boyden, a global leader in executive search with more than 70 offices in over 40 countries, today released a new issue of its Leadership Series, featuring an in-depth interview with Dawn Hudson, Chief Marketing Officer of the National Football League.
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In the interview, Hudson discusses the history of her work with the league and Commissioner Roger Goodell, making the league more “fan-centric,” NFL global expansion, critical points in hiring decisions and why sports are a predictor of career success.
The new issue of Boyden’s Leadership Series also includes a sidebar discussion with Jeanne Branthover, Managing Partner of Boyden New York, on the qualities of today’s “A-list” CMOs.
“Dawn is one of the elite leaders and marketers in the nation,” said Trina Gordon, President & CEO of Boyden World Corporation. “Her career versatility and her exceptional leadership skills in challenging environments stand out at a time of incredible competition on multiple platforms for consumers’ spending on products, services and entertainment.”
“I have known Dawn on a professional and personal level for 20 years. I’ve seen her exceptional leadership both in the boardroom and on the tennis court, where she has the ability to immediately step up and win on all levels,” said Branthover. “She is a creative innovator and highly intelligent businesswoman who continues to thrive at the top echelon of executives.”
Named CMO in October 2014, Hudson brings to the NFL broad experience at the highest level in a variety of industries, including consumer goods, food service and communications. Prior to the NFL, Hudson served as Vice Chairman of The Parthenon Group, a Boston-based strategic consulting firm. There she led and developed the firm's consumer practice, focusing on the food, beverage and restaurant sectors across North America, Europe and Asia. Her specialties included growth strategies and working with CMOs on critical investment decisions.
Hudson previously spent 11 years at PepsiCo, where she rose to the position of President and CEO of Pepsi-Cola North America. She held other senior-level positions at PepsiCo, serving as the top marketer at Pepsi-Cola North America and Frito-Lay International. As CMO of Pepsi-Cola North America, Hudson was named Adweek’s number one most influential marketer. Prior to joining PepsiCo, she gained extensive marketing, advertising and brand experience at major agencies such as DMB&B and Omnicom.
Hudson currently serves on the boards of a number of public companies and was a board member of the LPGA from 2001-2010, serving as chair the last two years. Hudson is also a former chair and board member of the Association of National Advertisers (ANA). She is a graduate of Dartmouth College.
The full interview with Dawn Hudson and the sidebar with Boyden’s Jeanne Branthover are available at www.boyden.com.
Previous editions of Boyden’s Leadership Series include interviews with Mark Devadason, Global Head of Sustainability of Standard Chartered Bank; Leni Boeren, COO of Robeco; Chris Clark, Group Executive, Asia-Pacific at Visa; Noor Menai, President & CEO of CTBC Bank USA; Paolo Cornetta, Senior Vice President and Group Head of HR of UniCredit SpA; Sandy Gould, Senior Vice President of Talent Acquisition and Development of Yahoo; António Mexia, CEO of EDP-Energias de Portugal; Harald Norvik, a Director of ConocoPhillips and former CEO of Statoil; Stephan Winkelmann, President & CEO of Automobili Lamborghini S.p.A.; Luís Mira Amaral, CEO of Banco BIC Português; Jeffrey Housenbold, President and CEO of Shutterfly Inc.; Jaime Rivera, CEO of Bladex; Svein Rennemo, Chairman of Statoil; Ümran Beba, Region President for Asia Pacific for PepsiCo; David Gergen, Director of Harvard’s Center for Public Leadership and a former presidential advisor; and Robert Reich, currently Professor of Public Policy at the University of California at Berkeley and a former US Secretary of Labor. All are available on Boyden’s website.
About the Series
The Boyden Leadership Series is an ongoing publication that highlights the views of high-profile business leaders on issues relevant to leadership, management and talent acquisition. The series’ editors conduct interviews with heads of corporations and other key organizations across the globe to further growth and the exchange of ideas.
About Boyden World Corporation
Boyden is a global leader in executive search and talent advisory services with more than 70 offices in over 40 countries. Founded in 1946, Boyden specializes in high level executive search, interim management and human capital consulting across a broad spectrum of markets and sectors. For further information, visit the firm’s website at www.boyden.com.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.