Leading retail corporation in the Netherlands chooses SEQR – DIRK supermarkets launches SEQR

DIRK, part of Detailresult Groep NV, which is one of the Netherlands largest
retail corporations, introduces Seamless’ (OMX: SEAM) digital payment solution
SEQR. The roll out has started with the launch of four DIRK supermarkets located
in Leiden. Roll to all DIRK (107) and DekaMarkt (85) stores is expected to take
place during Q1 2016.
Detailresult groep NV which has well over 190+ stores nationwide and an annual
turnover of more than 2 billlion EUR. As well as DIRK and DekaMarkt,
Detailresult Groep also includes the brands Dirck III and DekaTuin.

”We’re extremely pleased to start the roll out of SEQR in the Netherlands with
one of the country’s leading retailers, DIRK. Partnering with DIRK puts SEQR in
a great position for further growth in the Benelux area”, says Peter Fredell,
CEO of Seamless.

The SEQR mobile payment solution is simple and user friendly. Customers connect
their bank account to the SEQR app and after scanning the QR code at checkout,
payment is completed within a few taps of their phone. The transaction is
completely safe for the user as no sensitive data is stored in or transferred
from their mobile phone.

SEQR offers customers many benefits in addition to the convenience of paying
with their mobile phone including the most generous rewards program on the
market with up to 3 percent cashback on all purchases.

SEQR customers can also transfer money to each other, sell goods by creating
digital ads in MyShop and sharing them on social media, save their receipts
digitally, connect loyalty programs, pay for parking, and receive digital
coupons and offers.

For further information, please contact:

Peter Fredell, CEO Seamless, +46 8 564 878 00, peter.fredell@seamless.se
Jonas Larsson, press contact, +46 701 088 668, jonas.larsson@seamless.se

This is the type of information that Seamless Distribution AB (publ) is required
to disclose pursuant to the Securities Market Act and/or the Financial
Instruments Trading Act. The information was submitted for publication on
December 08, 2015 at 07:50 a.m. (CET).

About Seamless / SEQR
(se·cure) is Europe’s most used mobile payment solution in stores and online.
SEQR enables anybody with a smartphone to pay in stores, at restaurants, parking
lots and online, transfer money at no charge, connect loyalty programs, store
receipts digitally and receive offers and promotions directly through one mobile
app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at check
-out and approves the purchase by entering a PIN code. Fast, smooth and safe,
SEQR’s digital payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card companies. SEQR’s
unique transaction platform has been developed by Seamless, one of the world’s
largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 35 countries, Seamless handles more than 3,7
billion transactions annually through 575 000 active sales outlets. 6 200
merchants have chosen SEQR including the largest grocery chains, fast food
chains and national retailer chains in the markets where SEQR is established.
Currently SEQR is established in Sweden, Finland, Romania, Belgium, Portugal,
Netherlands, Germany, Spain, France, Italy, UK and US. In 2013, SEQR won the
Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX Stockholm,
under the SEAM ticker. www.seqr.com