NEW YORK, Jan. 06, 2016 (GLOBE NEWSWIRE) -- Chinese Rock, otherwise referred to as Yaogun, is the country's first grassroots music movement that is increasingly setting its sights on a global audience. To celebrate its 30th Anniversary, MusicDish and China Institute will be hosting "Serve The People! Serve The Rock! China's Post-Cultural Revolution 'Yaogun'," a one-day event to introduce one of China's most influential cultural movements to a wider audience in the U.S.
Date: Tuesday, January 19
Time: 2-9 PM
Location: China Institute
100 Washington St, New York, NY, 10006
Tel: 212.744.8181
Schedule:
* 2-9PM: Yaogun exhibition + video screening opens
* 4PM: PechaKucha Presentations + Panel Q&A
* 6PM: MusicDish Yaogun press conference
* 7-9PM: Networking Cocktail Reception
Registration: http://www.chinainstitute.org/event/serve-the-people-serve-the-rock-musicdish-yaogun-launch/
"Serve The People! Serve The Rock!" will be a multi-sensory experience combining an exhibition, video screenings, curated playlists and PechaKucha presentations and panel Q&A, capped off with a networking reception. The event will also serve as the launch of MusicDish Yaogun, the company's latest brand representing some of China's top music and creative talent that typify the spirit of Chinese Rock, including Second Hand Rose, Iron Kite, Gemini and Namo.
Several individuals associated with the growth of Yaogun will be participating in an informal PechaKucha session, capped off with an open Q&A panel discussion:
* Eric de Fontenay, Founder of MusicDish*China and MusicDish Yaogun
* Veteran rocker, MTV Asia VJ Stone and artist/designer Stone (Schutze) Shi
* Chinese-Mongolian music composer, film music composer and music producer Nature Ganganbaigal
* Dr. Jiayan Mi, Associate Professor at The College of New Jersey teaching 'Rock 'n' Roll in Post-Mao China'
* Robert Singerman, International Development at LyricFind who are signing major Chinese publishers
Yaogun was born nearly 30 years ago when "The Father of Chinese Rock" Cui Jian performed "Nothing to My Name" at the Concert of Year of International Peace at Beijing Worker's Stadium. That performance not only propelled the rocker to fame, but would also launch a cultural movement the likes of which China had never seen before. In a mere three decades, Yaogun is at the center of China's major music festivals, with a national live touring circuit incorporating over two dozen cities and over 15 livehouses in Beijing alone, that has drawn a growing list of musicians and bands and attracted a legion of millions of new fans. Today, Chinese Rock is a growing force to reckon with, attracting the attention of brands, TV shows and major internet companies.