Lenient Returns Improve Profits, Customer Loyalty, Explains TrueShip's New White Paper

SCOTTSDALE, AZ--(Marketwired - January 22, 2016) - TrueShip (http://www.trueship.com) -- the leading provider of automated returns management solutions (ReadyReturns) -- has just released a white paper to help retailers understand why a lenient and automated ecommerce returns policy is what consumers favor.

The most current statistics show that over 25% of online purchases are being returned by consumers. Most shoppers are not only seeking better deals these days from internet stores, but also look for a convenient and lenient returns policy. The most recent studies have found that over 65% of shoppers take the time to read an online return policy. If they are not offered one that they find to be convenient, they know that they can find it in just a few clicks at a competing store.

E-retailers have very little time to win over a customer during a shopping visit. The average customer makes a buying decision very quickly, and the returns policy can factor into as much as 80% of that decision. With the proper policy in place, though, studies have found that conversions can increase exponentially.

Emerging studies are revealing that cart abandonment rates and return policies are directly linked. What's more, 10 years of data is showing that when retailers provide an easy way for a consumer to return a product, loyalty increases drastically, resulting in higher value future purchases and increased referrals.

TrueShip's new white paper covers aspects of the returns process and policy that include:

• Why easy returns mean more profit for your business.
• The top reasons why consumers make returns.
• Statistics on holiday return volumes.
• Why 65% of returns are the retailer's fault.
• What consumers want from your return policy.
• The most current statistics on ecommerce returns.
• Why you need to rethink your return policy.
• How to create a profitable return policy with infographic.
• The importance of the after buying process.
• Why automation of the return policy is the key.
• Why returns are no longer a setback for retailers with infographic.

"An e-retailer returns policy is a very important cog in the ecommerce wheel and conversion funnel," explained Michael Lazar, Director of Online Marketing at TrueShip. "If you are not engaging users properly and offering a convenient, automated and efficient returns policy, there's a good chance that shoppers will take their business elsewhere, resulting in reduced loyalty and lost future profit potential."

Read the white paper at: http://www.trueship.com/blog/2016/01/22/a-lenient-return-policy-increases-consumer-purchases. 

New users can start a 30-day trial of ReadyReturns automated online retail returns software by visiting: http://www.trueship.com/products/readyreturns.

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/online-retail-returns.

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