Madison Logic & Dell to Educate B2B Community at C2C Scottsdale

NEW YORK, NY--(Marketwired - Feb 11, 2016) - Madison Logic, provider of the industry's most comprehensive B2B digital brand and demand gen solutions powered by actionable intent data, today announced that Ana Villegas, Marketing Director at Dell Computers and Tom Koletas, Madison Logic's SVP of Global Media will be presenting at the fifth annual B2B Content2Conversion Conference in Scottsdale, Arizona on Feb. 15-17. As a title sponsor, Madison Logic will highlight their new content marketing service during two sessions at the event.

Hosted by Demand Gen Report, the conference will focus on how content marketing can nurture B2B buyer relationships. Madison Logic's session, How Intent Data Can Drive Demand Generation, will show how intent can drive a lead generation campaign along the entire buyer journey.

"I am looking forward to the Content2Conversion conference and joining a session with Madison Logic, where I will share a Dell case study on how we are leveraging insights to better inform our B2B marketing efforts," said Villegas. "As more marketing technology solutions appear in the market, the amount of content our customers have access to can be overwhelming. Adding intent into the strategy can make the difference in breaking through the noise."

Madison Logic, as the leader in Account Based Marketing solutions, has long been advising its clients on the two most important elements to ensure success: identifying which companies are in-market for their products and solutions now and the topics they are most interested in. With the launch of Content Marketing Services (CMS), the company can now develop hyper-relevant content that drives superior engagement. Madison Logic's platform optimizes the delivery of that content for success by consistently adapting and targeting that content based on surges of interest in the marketplace, ultimately increasing the velocity of leads. Industry veterans Eric Beiner and Elliot Markowitz join the company to help clients realize the full-funnel potential.

The combination of Data, Media, Technology and now Content ensures Madison Logic maintains its position as the fastest growing B2B marketing platform.

"Madison Logic was already the leader in aggregating B2B intent data to deliver comprehensive Account Based Marketing solutions," said Koletas. "We can now complete the loop by offering marketers the ability to create intent-driven content based on insight into the topics of interest, which helps marketers tell their story to the right customers with the right message."

What differentiates Madison Logic's efforts, is that topic decisions are driven by the company's intent data, so content will match topics that are surging in the industry, making for content of superior relevance.

"I am more than thrilled to be joining the Madison Logic team," said Biener. "Intent Data is an ace in the hole for content creation, driving content that is more relevant to what prospects are actually researching. The Madison Logic Content Marketing Service team is now poised to create powerful, engaging assets that drive real results."

To learn more about Content2Conversion, visit: http://www.content2conversion.com/. Or to set up a briefing during the show, please contact Lorene Bagley-Kane at Lorene@blastpr.com. 

About Madison Logic:
Madison Logic provides the industry's most comprehensive B2B digital brand and demand-gen solutions powered by the world's most sophisticated and actionable intent data. Through Madison Logic, B2B brands and agencies can pinpoint and target every company and decision maker currently in market for their offerings, at every stage of the buyer journey. Publishers can also leverage Madison Logic to drive revenue by contributing data and inventory to the platform. With a data set comprising more than 3.25 billion buyer intent interactions, and reach encompassing more than 2 million companies and 260 million decision makers across all key B2B industries and functions, Madison Logic enables marketers to activate brand to demand with intent. Madison Logic is a global company based in New York City. www.madisonlogic.com @madisonlogic