One of Argentina’s largest grocery retail chains chooses Pricer’s electronic shelf label system

One of Argentina’s largest grocery retail chains has decided to install Pricer’s
electronic shelf labels (ESL) in all of its hypermarkets. The order follows a
comprehensive study in which the customer evaluated competing solutions in the
Argentine market. Pricer’s flexible and cost-effective system meets critical
demands on reliability and scalability.
“This strategically significant order confirms Pricer’s position as the market
leader in Latin America”, says Jonas Vestin, CEO of Pricer AB. “The grocery
retail industry is working with an aggressive cost focus and high demands on
efficiency. Pricer and our Argentinian partner, Compañia Hasar, can now
contribute to the customer’s long-term growth plan and boost its profitability.”

“Our customer studied all of the competing solutions in Argentina and chose
Pricer because we can deliver a reliable two-way communication system with a
proven ability to update prices according to the customer’s stringent
requirements,” says Mauricio Bazan, Sales Director for Pricer Latin America.

The order will be delivered during the first quarter 2016 but is not expected to
have a materially impact on the result for the quarter.

For further information, please contact:
Jonas Vestin, CEP, Pricer AB, +46 8 505 582 00
Helena Holmgren, CFO, Pricer AB, +46 70 287 00 68


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act and/or the
Financial Instruments Trading Act. The information was distributed to the media
for publication at 12:30 hrs CET on February 17, 2016.

Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in providing in
-store shelf-edge digital solutions that enhance both store performance and the
shopping experience. Pricer AB (publ) is quoted on the Small Cap list of Nasdaq
Stockholm. For further information, please visit www.pricer.com.