The ICEE Company Launches New ICEE Flavors

ONTARIO, CA--(Marketwired - February 19, 2016) - The ICEE Company, leader in the Frozen Beverage Industry, announces new promotional flavors for 2016. Strawberry Citrus, Strawberry Shortcake and Tropical Fusion. These exciting new flavors will start rolling out in February and continue through summer, 2016.

Strawberry Citrus is a refreshing blend of Strawberry, Pineapple and Orange. Berry and citrus are top ranking flavors in the beverage category and the blend is perfect for ICEE. Strawberry Shortcake, inspired by one of America's favorite desserts is a tasty blend of strawberries and crème. Tropical punch is a flavorful mix of pineapple, orange and guava with a hint of cherry and lime. All three flavors will be available to all ICEE Retail channels.

"We are excited to offer new innovative flavors along with our Summertime Favorites, Lemonade and Strawberry Lemonade," said Dan Fachner, President, of the ICEE Company. "ICEE consumers love a mix of new and favorite flavors and we are excited to meet that need with our innovative flavor offerings."

The ICEE Company offers the most comprehensive Frozen Carbonated Beverage package and service network in the industry. Brands include ICEE® and ARCTIC BLAST® frozen carbonated beverages, SLUSH PUPPiE® and ICEE® Slush, parrot-ice® frozen smoothies and cocktails, Java Freeze® frozen and iced coffee and Thelma's® Lemonade. The ICEE Company is a subsidiary of J&J Snack Foods Corp (NASDAQ: JJSF), and operates Distribution/Service Centers throughout the United States, Mexico and Canada.

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