MINNEAPOLIS, Feb. 19, 2016 (GLOBE NEWSWIRE) -- FLW, the world's largest tournament-fishing organization, announced today that Johnson Outdoors, owner of Minnesota-based trolling motor manufacturer Minn Kota, has agreed to a sponsorship extension with the company. 2016 marks the 16th consecutive season that the two organizations have partnered.
The Minn Kota brand will continue to receive exposure through FLW's multiple media platforms including on-site activation and lakeside demos at FLW's world-class tournaments and expos, FLW Bass Fishing magazine, FLWFishing.com, social media channels, and the "FLW" television show which is broadcast to more than 564 million viewers worldwide.
"The 16-year partnership between FLW and Minn Kota demonstrates the long-term commitment of both organizations to grow the sport of professional angling," said Trish Blake, president of marketing at FLW. "We look forward to further building upon a very strong association with one of the most respected brands in our sport."
"Minn Kota has delivered unparalleled innovation for over 80 years, and the coming year will be no exception," said Joe Brown, Senior Business Director-Marketing for Minn Kota. "Our longstanding partnership with FLW provides the perfect showcase for our products while supporting the FLW community and the growth of competitive fishing as a whole."
Since its founding, Minn Kota, which will mark its 82nd anniversary in 2016, has led the way in product innovation and cutting-edge technology. To view the company's entire catalog, visit minnkotamotors.com.
About FLW
FLW is the world's largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated "FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTube and Periscope: @FLWFishing.
About Johnson Outdoors
Johnson Outdoors Marine Electronics, Inc. is a wholly owned subsidiary of Johnson Outdoors and consists of the Minn Kota®, Cannon® and Humminbird® brands. Minn Kota is the world's leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories. Humminbird is a leading global innovator and manufacturer of marine electronics products including fishfinders, multifunction displays, autopilots, ice flashers and premium cartography products.